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Halal Social Media Marketing Evolution 2023 to 2028

March 7, 2023

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increased emphasis on user privacy and data security

Because of four major factors, social media platforms will continue to prioritize user privacy and data protection in the coming years.

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Muslim consumer concern about data privacy

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Increased regulatory scrutiny

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Constant high-profile data breaches

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New competing platforms with better privacy

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Platforms will be more immersive & Interactive

Muslim consumers are increasingly embracing interactive and immersive experiences on social media for a number of reasons.

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Better technology

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evolution of content consumption

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High demand for personalization

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Super Growth of Video Content

Social media is already dominated by video content, and in the years to come, its popularity is likely to only increase.

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Video has become a major part of the marketing mix

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Video ads are more effective

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Video drives most engagement

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Video is the most powerful brand awareness tool

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Voice assistant to post updates and read feeds for example

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Increased Integration

Social media platforms are integrating with other technologies to improve user experience.

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Smart home devices

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Internet of Things (IoT) devices

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