Built for the Ummah, by the Ummah
Muslim Ad Network is the world's leading halal advertising network, connecting brands who care about Muslim consumers with the publishers who serve them.
Our Story
From a single observation to the world's largest halal advertising network.
The Idea Behind MAN
The idea behind Muslim Ad Network was born in early 2009. It was conceived when its co-founder, Tabish Hasan, had a problem. He was an owner of a couple of popular Muslim websites, and as his websites grew, he wanted to monetize his traffic from online advertisements.
But the problem was that he was not satisfied with the existing options available, such as Google AdSense.
The Big Problem
The existing advertising options were not very good at filtering questionable ads from being shown to his Muslim audience. Muslim consumers have certain sensitivities where even "brand-safe" ads sometimes are not appropriate for them, and Muslim website owners ethically may not feel right earning money by showing "non-halal" ads.
Advertisers, on the other hand, struggled with being able to target Muslim consumers online. They had to make one-on-one deals with individual sites for placements, a time-consuming and expensive process. Leads were not qualified and Cost Per Acquisition was too high.
The Unique Solution
Tabish talked to his co-founder, Saad Ahmad, who ran a popular Muslim blog at the time. It turned out he, along with almost every other Muslim publisher they spoke with, had the same problem.
Tabish and Saad started brainstorming ideas, combined their experience in publishing and online advertising, and decided to come up with their own solution. That was the beginning of Muslim Ad Network.
By creating Muslim Ad Network, advertisers now had the ability to reach millions of Muslims through a single central platform. No separate deals, no fragmented reporting, no roundabout targeting.
The Journey Continues
It has now been over 16 years since the beginning of Muslim Ad Network. MAN has helped hundreds of organizations reach over 250 million Muslims in 195 countries and served over 2 billion ads, proof that this is a journey that was worth starting.
16+
Years Running
250M+
Muslims Reached
195
Countries
2B+
Ads Served
Muslim audiences have been ignored,
or worse, misrepresented
Haram ad placements
Mainstream networks routinely serve alcohol, gambling, and adult ads on Islamic content. Publishers had no choice, until now.
Undervalued inventory
Muslim publisher CPMs averaged 30–50% below comparable non-Muslim content, despite higher engagement and purchasing intent.
No targeted reach
Brands wanting to reach Muslim consumers had to rely on broad demographic guesswork, wasting budget on mismatched audiences.
The MAN difference
Strict halal vetting
Every advertiser and publisher is manually reviewed against our halal compliance framework before joining the network. No exceptions.
Premium publisher payouts
Our direct-deal model cuts out intermediaries, passing higher CPMs directly to publishers. Our partners earn 2–3× industry average.
Contextual Muslim targeting
Our proprietary targeting engine identifies Muslim-interest content signals without relying on invasive personal data collection.
Real-time transparent reporting
Both advertisers and publishers get live dashboards showing exactly what ran, where, and what it cost. No black boxes.
0+
Years in Business
0B+
Ad Impressions Served
0M+
Muslims Reached
0+
Publisher Partners
0+
Countries Covered
0%
Platform Uptime
Our Values
Our core values determine how we develop our culture. We believe that every person who comes on board is part of that culture and is a reflection of MAN's values.
Ihsan is an Islamic principle of excellence, with emphasis on doing things to the best of our ability, with discipline and good character. It includes having the drive to continuously improve our processes to the highest degree.
Meet the founders
Tabish Hasan
CEO & Co-Founder
As CEO & Co-Founder of Muslim Ad Network, Tabish Hasan has led the company's journey from startup to becoming the largest Muslim-focused digital advertising platform worldwide. With a career spanning more than 15 years in advertising technology, he brings expertise in product innovation and leadership. Under his direction, MAN has delivered over a billion ads to Muslim consumers globally. Honored as one of the "Top 50 Most Influential Muslims in America," Tabish balances business growth with a strong commitment to community-driven initiatives.
Saad Ahmad
CRO & Co-Founder
As Chief Revenue Officer & Co-Founder of Muslim Ad Network, Saad Ahmad has been instrumental in shaping MAN's mission of ethical, halal-compliant advertising. His entrepreneurial roots in Muslim blogs inspired the creation of MAN as a platform that protects both publishers and advertisers. Today, the network reaches more than 250 million Muslims in nearly 200 countries and continues to expand through initiatives like its Private Marketplace and humanitarian campaigns. Saad's work reflects a dedication to combining innovation, ethics, and meaningful community impact.
Ready to reach the Muslim world?
Whether you're a brand looking to connect with Muslim consumers, or a publisher looking for a trustworthy ad partner, we'd love to hear from you.