The modest fashion industry, traditionally associated with Muslim women, has rapidly expanded over the past decade, becoming a significant segment within the global fashion market. The rise of modest fashion is not merely a cultural phenomenon but also a commercial one, driven by a diverse range of consumers seeking fashionable yet modest clothing. As this […]
Category Archives: Modest Fashion
digital advertising, digital marketing, Diversity & Inclusion, Diversity Marketing, halal consumer market, Halal Marketing, Internet Advertising, Islamic Advertising, Modest Fashion, Multicultural Marketing, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Marketing, social commerce, social media, Trends
The Rise of Modest Fashion Shops on Social Media: How TikTok is Transforming the Market
Modest fashion, once a niche segment, has seen a remarkable surge in popularity over the past few years. With its roots deeply intertwined with the values and lifestyles of Muslim communities, this fashion movement is now making waves across the globe, resonating with diverse audiences. The growth of social media platforms like TikTok has played […]
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Why Gen Z Muslims Are Turning to Social Media Over Google for Searches
In recent years, there has been a noticeable shift in how young Muslims, particularly those in Gen Z, conduct online searches. Instead of relying on traditional search engines like Google, many are turning to social media platforms such as TikTok and Instagram for information and discovery. This trend is part of a broader movement among […]
Modest fashion will see a 6.0% growth by the end of 2022 to US$313 billion with spending to reach US$375 billion in 2025 at a 4-year CAGR of 6.1%. This is according to the State of the Global Islamic Economy Report 2022. Many Muslim entrepreneurs like you have embarked on a journey to satisfy the […]
The modest fashion industry today is worth $283 billion globally. Meanwhile, the global Islamic clothing market is estimated to rise to $361 billion by 2023. The growing competition in the modest fashion industry is starting to become a challenge for businesses to stay relevant in the market. Established fashion houses like Dolce & Gabanna, Burberry, […]
Under Armour Launches First Sports Hijab Saman Munir left her job at an aerospace firm after giving birth to her first baby. At this stage, she had no idea that she would become a health & fitness influencer, let alone be a consultant for Under Armour for the launch of their first sports hijab. Saman […]
While Muslim women defy a ban to swim in burkinis at French pools, Nike launches a new swimwear line designed for women who wear hijab.
Modesty is a part of the Muslim community and culture. Standards of modesty for Muslims or non-Muslims widely vary from one country to another. Generally, there are many women who have adopted it whether they are Muslims or not. That in turn, has affected the target market for many well-known brands, including Nike.
One of the issues that has been on the agenda for those who have been interested in green marketing during the last few years is sustainability in fashion. What is sustainability and what are the steps taken by brands in this regard? Nowadays, terms such as sustainability, environmentalism, and recycling are frequently brought up. But […]
Nowadays, the concept of individuality is much more important and social media has become a key platform for people to express their individuality. Generations are changing and the old hijab clothing style is outdated and boring for large number of Millennial and Y generation Muslims. When we do a quick search on modest fashion through […]