Tag Archives: Modest Fashion

7 Modest Fashion Brand Actionable Social Listening Tactics for Immense Growth

Modest fashion will see a 6.0% growth by the end of 2022 to US$313 billion with spending to reach US$375 billion in 2025 at a 4-year CAGR of 6.1%. This is according to the State of the Global Islamic Economy Report 2022. Many Muslim entrepreneurs like you have embarked on a journey to satisfy the […]

How to Create a Halal Brand Personality to Gain Brand Loyalty Among Young Modest Fashion Consumers

The modest fashion industry today is worth $283 billion globally. Meanwhile, the global Islamic clothing market is estimated to rise to $361 billion by 2023. The growing competition in the modest fashion industry is starting to become a challenge for businesses to stay relevant in the market. Established fashion houses like Dolce & Gabanna, Burberry, […]

Under Armour and Tommy Hilfiger Launch Hijabs – What it Means for You

Under Armour Launches First Sports Hijab Saman Munir left her job at an aerospace firm after giving birth to her first baby. At this stage, she had no idea that she would become a health & fitness influencer, let alone be a consultant for Under Armour for the launch of their first sports hijab. Saman […]

How Muslim Culture Has Shaped Nike’s Target Market

While Muslim women defy a ban to swim in burkinis at French pools, Nike launches a new swimwear line designed for women who wear hijab.

Modesty is a part of the Muslim community and culture. Standards of modesty for Muslims or non-Muslims widely vary from one country to another. Generally, there are many women who have adopted it whether they are Muslims or not. That in turn, has affected the target market for many well-known brands, including Nike.

What is Modest Fashion and Why is it Becoming Mainstream?

Nowadays, the concept of individuality is much more important and social media has become a key platform for people to express their individuality. Generations are changing and the old hijab clothing style is outdated and boring for large number of Millennial and Y generation Muslims. When we do a quick search on modest fashion through […]