Why Ethical Brands Should Advertise to Muslims More
Ethical considerations are important to Muslim consumers who value responsible and conscientious business practices.
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Generative AI for Muslim Marketing and Advertising
ChatGPT is arguably the most popular trending generative AI tool at the moment and marketers and advertisers just can’t get enough of it. ChatGPT stands for generative pretrained transformer. It is OpenAI’s artificial intelligence chatbot, released in November 2022, that can answer any question.
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Don’t Approach Eid Ad Campaigns Like Christmas Ad Campaigns
Approaching Eid ad campaigns like you would do so for Christmas ad campaigns or any other holiday-season ad campaign is probably one of the most common mistakes by brands and marketers alike.
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Tesco’s Ramadan 2022 Campaign Wins the Praise of Experts and the Hearts of Muslims
On December 6, 2022, The Drum announced on its website that “Tesco’s Ramadan billboard wins top prize at The Drum Awards for Out of Home”. The campaign titled “Together this Ramadan” promoted solidarity with Muslims and was very well thought…
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5 Surprising Gen Z Social Media Attitudes Halal Brands Must Know About
A study by Harris Poll Thought Leadership has brought to light some astonishing results. After you recover from the initial shock from the result of this study, we suggest you gear up to adapt your halal social media strategy fast….
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Become a Powerful and Unapologetic Muslim Brand
To start off with, let’s define “unapologetic.” When we say you should build an unapologetic Muslim brand, we don’t mean one that never apologizes for a mistake, because every brand or business will face embarrassing gaffes from time to time….
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How to Use Creatives to Bring Your Halal Brand Purpose to Life
In 2021, amid the height of the woke revolution in the United States and other nations, we emphasized the fact that Purpose Will Make or Break Your Halal Brand. The 2020 Zeno Strength of Purpose Study showed us that consumers…
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Marketing/Branding Experts Analyze Past Eid-Ul-Adha Adverts by Mainstream Companies
Muslim Ad Network asked some marketing/branding experts to analyze past Eid-Ul-Adha adverts by mainstream brands, such as Samsung, OM0, Coca-Cola, and Nestlé. Do they use any of the sentiment and history behind Eid-Ul-Adha in their advertisements? Eid-ul-Adha is one of…
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8 Muslim Ad Ideas for Eid-Ul-Adha
Thankfully, Muslims are present in every nook and corner of the world. And, Islamic religious festivals open up great opportunities to create an emotional bond with potential clients. Eid-Ul-Adha is around the corner. It is the second Eid of the…
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How to Find the Right Influencers for Your Halal Brand
Why Your Halal Brand Needs Influencers According to Influencer Marketing Hub, influencer marketing is getting broader each day, “…new influencer categories like financial influencers (finfluencers), skincare influencers (skinfluencers), and pet influencers (petfluencers) are emerging.” Moreover, “…influencers begin to venture into…
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How to Choose the Right Muslim Marketing Agency
It’s never easy for a brand, a business, or an organization to break into a new market. And with the exponential growth of the Muslim market, you would be right if you decided to work with a Muslim marketing agency…
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Muslim Brands Must Be at the Forefront of Disability-Inclusive Marketing
The definition of disability under the UK Equality Act 2010: You’re disabled under the Equality Act 2010 if you have a physical or mental impairment that has a ‘substantial’ and ‘long-term’ negative effect on your ability to do normal daily…
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Should Muslim Brands Advertise on Retail Media Networks?
Our team at Muslim Ad Network continually endeavors to bring you insights into the latest marketing and advertising trends that you can use to target Muslim consumers. Last time around we looked at whether Muslim brands should be active on…
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Diversity & Inclusion | Diversity Marketing | halal consumer market | Halal Marketing | muslim consumer market | Muslim Marketing
Hispanic American Muslim Consumers – What You Need to Know
In 2016, Tabish Hasan, Chief Executive of Muslim Ad Network, was featured in The Guardian as he compared the failure of established mainstream brands to tap into the Muslim market today to the same sentiment regarding the Hispanic market in…
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5 Tips for Your Halal Brand to Make Money on Twitter
Most of us use Twitter for building communities, brand awareness, and showcasing brand personality. So you may wonder how your halal brand could make money on Twitter. Advanced users, however, do exactly that. They make money on Twitter! And Twitter…