Approaching Eid ad campaigns like you would do so for Christmas ad campaigns or any other holiday-season ad campaign is probably one of the most common mistakes by brands and marketers alike.
In a social media u-turn, one of the most popular trends dominating attention on TikTok encourages users to stop spending too much. Users are being urged, by a new generation of influencers, to practice sustainability and abstain from passing fashion trends.
Zero-party data is information that your Muslim customer voluntarily gives to your marketing or sales team.
Discover what social media trends will look like in the next five years, as the landscape changes all the time.