Key Takeaways: In 2025, Muslim consumers aren’t just a niche—they represent a dynamic, values-driven, and increasingly influential economic force. In the UK alone, Muslims make up nearly 7% of the population, with projections estimating the number will grow from 4 million to 13 million by 2050 (Food Manufacture UK, 2025). For local businesses, this isn’t […]
Tag Archives: Ramadan
Brand Engagement, Charity, digital advertising, digital marketing, Diversity & Inclusion, Diversity Marketing, Eid Marketing, Festive Marketing, Festive Season, Halal Marketing, Mainstream Brands, Multicultural Marketing, Muslim Advertising, Ramadan
Why the Season Between Ramadan and Eid ul-Adha Is the Golden Window for Muslim-Focused Charity Campaigns
Key Takeaways For many charity brands, Ramadan has become the clear focal point for engaging Muslim audiences — and rightly so. It’s a spiritually charged month where generosity flows, digital activity spikes, and charitable campaigns soar. But here’s the untapped secret: the real golden window doesn’t end with Ramadan. The period between Ramadan and Eid […]
Key Takeaways In our recent blog, “Beyond Eid: How Brands Can Sustain Engagement With Muslim Consumers Year-Round”, we explored the bigger picture—how brands can build long-term, meaningful relationships with Muslim consumers beyond Ramadan and Eid. Now, let’s zoom in. You’ve just wrapped up a successful campaign. You may have seen a surge in engagement, sales, […]
Key Takeaways With Eid al-Fitr having just concluded, brands that have completed their Ramadan and Eid marketing campaigns should recognize that the work doesn’t stop here. Maintaining the momentum throughout the year is essential to foster lasting relationships with Muslim consumers. By implementing strategies that extend beyond the festive period, brands can ensure continuous engagement […]
Diversity & Inclusion, Diversity Marketing, Eid Marketing, Email Marketing, Festive Marketing, Halal Marketing, Islamic Advertising, Mainstream Brands, Multicultural Marketing, Muslim Advertising, Muslim Consumer, Muslim Marketing
Top Strategies for Brands to Effectively Engage Muslim Consumers During Eid Al-Fitr
Key Takeaways: 1. Cultural Sensitivity Drives Engagement: Brands that acknowledge Eid through culturally respectful packaging, messaging, and advertising can significantly boost brand loyalty and sales among Muslim consumers. Personalization and authenticity are crucial. 2. Influencer and Social Media Marketing Matter: Partnering with Muslim influencers and leveraging social media campaigns during Eid can amplify brand reach […]
Key Takeaways: 1. Authenticity and Cultural Sensitivity Matter:Brands that embrace Ramadan traditions and values in an authentic and respectful way build stronger connections with Muslim consumers. From curated collections to culturally resonant messaging, aligning campaigns with the spirit of Ramadan fosters brand loyalty and trust. 2. The Power of Inclusivity:With a global spending power of […]
Key Takeaways: As Ramadan 2025 approaches, consumer habits are shifting in response to technological advancements, evolving media consumption patterns, and the continued importance of traditional practices. Brands looking to engage meaningfully with Muslim audiences must understand these trends and align their messaging accordingly. Family Time Remains Paramount Despite the increasing role of digitalization, family gatherings […]
Creating a Community Around Your Brand for Ramadan 2025 Key Takeaways: Ramadan is a time of spiritual reflection, community bonding, and charitable giving for over 1.9 billion Muslims worldwide. For businesses, this presents a unique opportunity to connect authentically with Muslim audiences. Rather than focusing solely on promotions, brands should aim to foster a sense […]
Maximizing Your Ramadan Marketing Campaign in 2025: The Power of Email and Traditional Mail Key Takeaways: Ramadan is not just a sacred month of fasting, reflection, and prayer for Muslims worldwide—it’s also a time when consumer behavior shifts significantly. With increased online activity, heightened generosity, and a focus on community, businesses have a unique opportunity […]
Leveraging Social Media to Connect with Ramadan Consumers Key Takeaways: Ramadan is a powerful time for businesses to engage with Muslim consumers, and social media plays a crucial role in this. The digital landscape has made it easier than ever to reach potential customers, but success during Ramadan requires a strategy that speaks to the […]