The rapid change and development of digital technologies in the last decade forces companies to follow and adapt to innovations in this area. For the most part, businesses are aware that they have to use digital channels in order to…
Digital advertising is the promotion of your brand or product through online channels. Social media sites, search engines, and news websites are the areas where digital advertising is most common. Digital advertising is first and foremost an important activity in…
“Halal” is an Arabic word that means “permitted” and it is generally used to describe foods that Muslims are allowed to eat according to Islamic guidelines mentioned in the Qur’an. In Islam, most food and drinks are considered halal unless…
One of the issues that has been on the agenda for those who have been interested in green marketing during the last few years is sustainability in fashion. What is sustainability and what are the steps taken by brands in…