In the evolving landscape of artificial intelligence, brands need to understand how different AI systems perceive and evaluate them. This is particularly crucial for businesses targeting niche markets like Muslim consumers, where cultural sensitivity and alignment with values play significant roles. Here’s a comprehensive look at how different AIs might assess your brand and why […]
Tag Archives: muslimadvertising
The explosive growth that the Halal industry is experiencing is definitely something worthy of celebration. Continual success in Islamically-aligned products and services means that Muslims, irrespective of their location or ethnic background, will be able to live more authentically and without compromise. Socio-political contexts have influenced this growth in many significant ways; this is especially […]
digital advertising, digital marketing, Influencer Marketing, Internet Advertising, Islamic Advertising, Modest Fashion, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Market News, Muslim Marketing, social media, Trends
Why Gen Z Muslims Are Turning to Social Media Over Google for Searches
In recent years, there has been a noticeable shift in how young Muslims, particularly those in Gen Z, conduct online searches. Instead of relying on traditional search engines like Google, many are turning to social media platforms such as TikTok and Instagram for information and discovery. This trend is part of a broader movement among […]
Google Ads is undergoing significant transformations in 2024, bringing a wave of new features and enhancements driven by AI and automation. These changes present both opportunities and challenges, especially for brands targeting Muslim audiences. Understanding and leveraging these updates can position your brand for greater success in the digital advertising landscape. Let’s dive into the […]
In today’s digital age, social media has become an indispensable tool for businesses seeking to connect with diverse audiences. For halal brands and mainstream companies aiming to engage with Muslim consumers, understanding this audience’s unique preferences and cultural sensitivities is paramount. Fortunately, advancements in artificial intelligence (AI) offer invaluable opportunities to tailor social media strategies […]
With the conclusion of the third quarter of the year, now is the ideal moment to revisit ongoing trends, particularly within marketing. These trends offer valuable insights into consumers’ cutting-edge interests and behaviors, which are crucial for steering a customer-centric Muslim business. Here are some noteworthy promotional trends halal businesses and Muslim brands can implement […]
To start off with, let’s define “unapologetic.” When we say you should build an unapologetic Muslim brand, we don’t mean one that never apologizes for a mistake, because every brand or business will face embarrassing gaffes from time to time. Instead, we’re talking about developing a halal brand that fearlessly highlights its values, its culture, […]
Andrew Tate, a British-American kickboxer and internet personality, has converted to Islam, according to several online media outlets. A video of Andrew Tate praying (Salah) at a mosque in Dubai has gone viral on social media platforms. Andrew is shown in a video learning how to pray from renowned MMA fighter Tam Khan in Dubai. […]
Muslim Market- Complex but Worth It Online advertising to Muslims has always been difficult, expensive, and time-consuming. The sheer complexity of Muslim consumers based on ethnic background, levels of religiosity, etc. is enough to make it challenging for you to advertise to them; let alone understand the Muslim buyer behavior and the marketing message perception. […]