To start off with, let’s define “unapologetic.” When we say you should build an unapologetic Muslim brand, we don’t mean one that never apologizes for a mistake, because every brand or business will face embarrassing gaffes from time to time. Instead, we’re talking about developing a halal brand that fearlessly highlights its values, its culture, […]
Tag Archives: Muslim Market
Most Muslims are familiar with popular Muslim brands like Modanisa, Muzz (formerly Muzmatch), Muslim Pro, and more. These successful Muslim businesses have been able to tap into the Muslim market because they saw the need for products, tailor-made for the Muslim consumer, that mainstream brands were not serving. Today, both Muslim-owned and mainstream companies have […]
Muslim Marketing and VUCA Download Free Ebook: THE ULTIMATE GUIDE TO UNDERSTANDING AND MARKETING TO THE MUSLIM CONSUMER Never before has the business climate been so volatile, especially for businesses targeting minorities such as Muslims. The acronym VUCA refers to the new business ecology in which nothing appears steady, stable, or reliable. The acronym VUCA […]
Muslim Market- Complex but Worth It Online advertising to Muslims has always been difficult, expensive, and time-consuming. The sheer complexity of Muslim consumers based on ethnic background, levels of religiosity, etc. is enough to make it challenging for you to advertise to them; let alone understand the Muslim buyer behavior and the marketing message perception. […]
It’s never easy for a brand, a business, or an organization to break into a new market. And with the exponential growth of the Muslim market, you would be right if you decided to work with a Muslim marketing agency to do so. Well-established mainstream brands, businesses, and organizations understand the potential of targeting the […]
Cheetah Digital recently published the 2022 Digital Consumer Trends Report. We take a look at the three main takeaways from that report and how to use them to sell more to Muslim customers. 1- Email Drives Way More Sales Email is the most prolific channel for driving sales. It is so good that it beats […]
“In 2018, the State of the Global Islamic Economy Report 2018/19 reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023.” Yet today many mainstream businesses still have no formal plan of entering the Muslim market. In 2016, Tabish Hasan, Chief Executive of Muslim Ad […]
Voice is the New Extension If you are old enough, you may remember your first experience using the mouse for your computer. With the mouse in your hand, you no longer need to keep pressing the “enter/return” button over and over again. And although the first mouse felt like you were holding a brick in […]
In February 2022 Muslim Ad Network concluded a survey dedicated to advertising to Muslim consumers during Ramadan. The first of this two-part survey asked businesses about their strategies and tactics when it comes to advertising to Muslims during Ramadan. For the second part, we surveyed over 200 Muslim consumers. The aim was to understand Muslim […]