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Generative AI for Muslim Marketing and Advertising: Part 2
By June 15, 2024June 15, 2024

In our previous discussion on the potential of Generative AI (Gen AI) in Muslim marketing and advertising, we explored its capabilities in personalizing content and enhancing consumer engagement. As we dive deeper, this second part will address the practical applications,…

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digital advertising | digital marketing | Influencer Marketing | Internet Advertising | Islamic Advertising | Modest Fashion | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Market News | Muslim Marketing | social media | Trends

Why Gen Z Muslims Are Turning to Social Media Over Google for Searches
By June 6, 2024June 6, 2024

In recent years, there has been a noticeable shift in how young Muslims, particularly those in Gen Z, conduct online searches. Instead of relying on traditional search engines like Google, many are turning to social media platforms such as TikTok…

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Artificial Intelligence | digital advertising | digital marketing | Internet Advertising | Muslim Advertising | Muslim Marketing

Google Ads Evolution: A Roadmap for Muslim Audience Engagement
By May 31, 2024June 25, 2024

Google Ads is undergoing significant transformations in 2024, bringing a wave of new features and enhancements driven by AI and automation. These changes present both opportunities and challenges, especially for brands targeting Muslim audiences. Understanding and leveraging these updates can…

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Artificial Intelligence | digital advertising | digital marketing | Halal Marketing | Multicultural Marketing | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Marketing | Trends

Harnessing AI to Attract Muslim Consumers: A Dynamic Approach to Market Engagement
By May 10, 2024May 10, 2024

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Artificial Intelligence | Data Privacy and Compliance | digital advertising | digital marketing | Halal Marketing | Muslim Marketing | social media | The Metaverse | Trends | Web3

Leveraging AI for an Impactful Social Media Strategy to Reach Muslim Consumers
By April 25, 2024May 10, 2024

In today’s digital age, social media has become an indispensable tool for businesses seeking to connect with diverse audiences. For halal brands and mainstream companies aiming to engage with Muslim consumers, understanding this audience’s unique preferences and cultural sensitivities is…

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Muslim Consumer | Muslim Marketing

Brand Showdown: US Muslim Consumers Take Their Pick
By March 27, 2024March 27, 2024

Introduction In the dynamic marketplace of the United States, consumers encounter a multitude of choices every day, ranging from everyday necessities to sought-after fashion labels. Among this array of options, the diverse and vibrant Muslim community emerges as a notable…

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Muslim Marketing

Engaging UK Muslim Consumers: Report Insights on Authentic Connections
By March 20, 2024March 27, 2024

Introduction We are excited to present to you a summary of a groundbreaking report that delves deep into the vibrant lives of Muslim consumers in the UK, illuminating pathways for brands to authentically connect with the diverse Muslim community. In…

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Muslim Marketing

Contextual Advertising and the Future of Halal Ads
By January 10, 2024January 10, 2024

As we step into 2024, the halal ads landscape is undergoing a significant transformation. One of the key players in this transformation is contextual advertising which is seeing an enormous revival. Predicted to experience a 13.8% annual growth between now…

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Halal Marketing | Islamic Advertising | unethical advertising

Why Ethical Brands Should Advertise to Muslims More
By May 19, 2023May 19, 2023

Ethical considerations are important to Muslim consumers who value responsible and conscientious business practices.

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Ramadan

[Video x3] Post Ramadan & Eid Marketing & Advertising
By April 23, 2023April 23, 2023

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Artificial Intelligence | digital advertising | digital marketing | muslim consumer market

What Muslim Brands Must Know About Meta’s AI-driven Advertising
By April 9, 2023April 9, 2023

When Meta decided to shut down the ability for Facebook advertisers to serve ads based on religion and ethnicity, Muslim brands struggled to find an alternative solution. But does Meta’s new AI-driven advertising fix this issue?

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Halal Marketing | Multicultural Marketing | Ramadan

Don’t Approach Eid Ad Campaigns Like Christmas Ad Campaigns
By March 31, 2023April 7, 2023

Approaching Eid ad campaigns like you would do so for Christmas ad campaigns or any other holiday-season ad campaign is probably one of the most common mistakes by brands and marketers alike.

Read More Don’t Approach Eid Ad Campaigns Like Christmas Ad Campaigns
Muslim Market News | Trends

Is Your Halal Advertising Ready for Gen Alpha?
By February 27, 2023August 9, 2023

Who is Generation Alpha? Gen Alpha encompasses those born from 2010 to 2024, so the oldest members of Gen Alpha are already 11 years old at the time of writing this article. In a 2008 report, consulting firm McCrindle introduced…

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Halal Marketing | Muslim Advertising | Muslim Marketing

Become a Powerful and Unapologetic Muslim Brand
By November 18, 2022February 10, 2023

To start off with, let’s define “unapologetic.” When we say you should build an unapologetic Muslim brand, we don’t mean one that never apologizes for a mistake, because every brand or business will face embarrassing gaffes from time to time….

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halal consumer market | Muslim Consumer

Why It’s a Great Time to Own a Muslim Business
By October 15, 2022December 20, 2023

Most Muslims are familiar with popular Muslim brands like Modanisa, Muzz (formerly Muzmatch), Muslim Pro, and more. These successful Muslim businesses have been able to tap into the Muslim market because they saw the need for products, tailor-made for the…

Read More Why It’s a Great Time to Own a Muslim Business

Muslim Market

Google Ads Evolution: A Roadmap for Muslim Audience Engagement

Harnessing AI to Attract Muslim Consumers: A Dynamic Approach to Market Engagement

Brand Showdown: US Muslim Consumers Take Their Pick

Engaging UK Muslim Consumers: Report Insights on Authentic Connections

Contextual Advertising and the Future of Halal Ads

Why Ethical Brands Should Advertise to Muslims More

[Video x3] Post Ramadan & Eid Marketing & Advertising

What Muslim Brands Must Know About Meta’s AI-driven Advertising

Don’t Approach Eid Ad Campaigns Like Christmas Ad Campaigns

Is Your Halal Advertising Ready for Gen Alpha?

Become a Powerful and Unapologetic Muslim Brand

Why It’s a Great Time to Own a Muslim Business

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