Tag Archives: Muslim Market
Cheetah Digital recently published the 2022 Digital Consumer Trends Report. We take a look at the three main takeaways from that report and how to use them to sell more to Muslim customers. 1- Email Drives Way More Sales Email is the most prolific channel for driving sales. It is so good that it beats […]
“In 2018, the State of the Global Islamic Economy Report 2018/19 reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023.” Yet today many mainstream businesses still have no formal plan of entering the Muslim market. In 2016, Tabish Hasan, Chief Executive of Muslim Ad […]
Voice is the New Extension If you are old enough, you may remember your first experience using the mouse for your computer. With the mouse in your hand, you no longer need to keep pressing the “enter/return” button over and over again. And although the first mouse felt like you were holding a brick in […]
In February 2022 Muslim Ad Network concluded a survey dedicated to advertising to Muslim consumers during Ramadan. The first of this two-part survey asked businesses about their strategies and tactics when it comes to advertising to Muslims during Ramadan. For the second part, we surveyed over 200 Muslim consumers. The aim was to understand Muslim […]
In April 2021 we released an article titled “How Mainstream Brands Can Identify and Serve Muslim Niche Markets”. In it, we advise mainstream brands not to approach the Muslim consumer market as one big market where they can do mass marketing. The article goes on to highlight the approach brands need to take to identify […]
New Attitudes, New Personas At Muslim Ad Network we have been informing our readers and advising them about the situation with the COVID-19 pandemic and how to cope with it as a business. Experts have spoken about how the pandemic has changed consumer behavior drastically and permanently. Now a study by Microsoft Advertising reveals new […]
Our team at Muslim Ad Network continually endeavors to bring you insights into the latest marketing and advertising trends that you can use to target Muslim consumers. Last time around we looked at whether Muslim brands should be active on the metaverse. Today, we look at whether Muslim brands should advertise on retail media networks. […]
An understanding of the behavior of Muslim consumers on social media platforms is vital to successfully market your brand or business. However, success is also dependent on a marketeer’s understanding of the tools that make social media marketing more efficient and effective. In the article “How to Leverage Muslim Consumer Behavior Online with Social Media […]
Why Businesses Must Stop Ignoring Black Muslim Consumers In 2020, the Black Lives Matter protests around the world instigated a commitment among many individuals and organizations to educate themselves about Black history, heritage, and culture – not only to understand racism but to stand in solidarity against it. As Black History Month is commemorated in […]