In the evolving landscape of artificial intelligence, brands need to understand how different AI systems perceive and evaluate them. This is particularly crucial for businesses targeting niche markets like Muslim consumers, where cultural sensitivity and alignment with values play significant roles. Here’s a comprehensive look at how different AIs might assess your brand and why […]
Tag Archives: Muslim Market
The explosive growth that the Halal industry is experiencing is definitely something worthy of celebration. Continual success in Islamically-aligned products and services means that Muslims, irrespective of their location or ethnic background, will be able to live more authentically and without compromise. Socio-political contexts have influenced this growth in many significant ways; this is especially […]
In our previous discussion on the potential of Generative AI (Gen AI) in Muslim marketing and advertising, we explored its capabilities in personalizing content and enhancing consumer engagement. As we dive deeper, this second part will address the practical applications, ethical considerations, and future outlook for Gen AI in targeting Muslim consumers. Personalization at Scale […]
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Why Gen Z Muslims Are Turning to Social Media Over Google for Searches
In recent years, there has been a noticeable shift in how young Muslims, particularly those in Gen Z, conduct online searches. Instead of relying on traditional search engines like Google, many are turning to social media platforms such as TikTok and Instagram for information and discovery. This trend is part of a broader movement among […]
Google Ads is undergoing significant transformations in 2024, bringing a wave of new features and enhancements driven by AI and automation. These changes present both opportunities and challenges, especially for brands targeting Muslim audiences. Understanding and leveraging these updates can position your brand for greater success in the digital advertising landscape. Let’s dive into the […]
In today’s digital age, social media has become an indispensable tool for businesses seeking to connect with diverse audiences. For halal brands and mainstream companies aiming to engage with Muslim consumers, understanding this audience’s unique preferences and cultural sensitivities is paramount. Fortunately, advancements in artificial intelligence (AI) offer invaluable opportunities to tailor social media strategies […]
Introduction In the dynamic marketplace of the United States, consumers encounter a multitude of choices every day, ranging from everyday necessities to sought-after fashion labels. Among this array of options, the diverse and vibrant Muslim community emerges as a notable force, impacting consumer trends significantly. Based on the report: “Muslim Consumers Choose Between Rival Brands […]
Introduction We are excited to present to you a summary of a groundbreaking report that delves deep into the vibrant lives of Muslim consumers in the UK, illuminating pathways for brands to authentically connect with the diverse Muslim community. In bringing together the expertise of GottaBe! Ethnic and Algebra Consulting, both committed to fostering inclusivity, […]
As we step into 2024, the halal ads landscape is undergoing a significant transformation. One of the key players in this transformation is contextual advertising which is seeing an enormous revival. Predicted to experience a 13.8% annual growth between now and 2030, contextual advertising is expected to play a major role in the post-cookie era. […]