In recent years, there has been a noticeable shift in how young Muslims, particularly those in Gen Z, conduct online searches. Instead of relying on traditional search engines like Google, many are turning to social media platforms such as TikTok and Instagram for information and discovery. This trend is part of a broader movement among […]
Tag Archives: Muslim Consumer
In today’s digital age, social media has become an indispensable tool for businesses seeking to connect with diverse audiences. For halal brands and mainstream companies aiming to engage with Muslim consumers, understanding this audience’s unique preferences and cultural sensitivities is paramount. Fortunately, advancements in artificial intelligence (AI) offer invaluable opportunities to tailor social media strategies […]
Introduction In the dynamic marketplace of the United States, consumers encounter a multitude of choices every day, ranging from everyday necessities to sought-after fashion labels. Among this array of options, the diverse and vibrant Muslim community emerges as a notable force, impacting consumer trends significantly. Based on the report: “Muslim Consumers Choose Between Rival Brands […]
Introduction We are excited to present to you a summary of a groundbreaking report that delves deep into the vibrant lives of Muslim consumers in the UK, illuminating pathways for brands to authentically connect with the diverse Muslim community. In bringing together the expertise of GottaBe! Ethnic and Algebra Consulting, both committed to fostering inclusivity, […]
With the conclusion of the third quarter of the year, now is the ideal moment to revisit ongoing trends, particularly within marketing. These trends offer valuable insights into consumers’ cutting-edge interests and behaviors, which are crucial for steering a customer-centric Muslim business. Here are some noteworthy promotional trends halal businesses and Muslim brands can implement […]
In this all-encompassing article, we will delve into the heart of nostalgia marketing, explore its profound impact on brand triumph, and showcase compelling examples that illuminate its effectiveness.
Ethical considerations are important to Muslim consumers who value responsible and conscientious business practices.
When Meta decided to shut down the ability for Facebook advertisers to serve ads based on religion and ethnicity, Muslim brands struggled to find an alternative solution. But does Meta’s new AI-driven advertising fix this issue?