As Ramadan 2025 approaches, brands are gearing up for one of the most impactful consumer seasons of the year. This sacred month of fasting, reflection, and community offers unique opportunities for marketers to connect with a highly engaged audience. With…
Key Takeaways: Following last week’s blog on beauty brands advocating for Palestine (read here), this week, we’re highlighting fashion brands stepping up to support justice for Palestine. The ongoing humanitarian crisis underscores the need for businesses to use their platforms…
Key Takeaways In today’s values-driven market, brands are increasingly called to balance profits with purpose. Lush Cosmetics has become a shining example of a company that actively supports humanitarian efforts in Palestine, emphasizing ethics, sustainability, and solidarity with communities affected…
Key Takeaways: In the aftermath of the 2024 U.S. presidential election, the analysis of voting patterns reveals a stark reality: white voters constituted the majority, while representation from ethnic minority groups, including Arab and Muslim voters, fell below expected levels….
Key Takeaways: As a vibrant and rapidly expanding demographic, Muslims represent a significant market opportunity for businesses looking to engage diverse audiences. With over 1.9 billion Muslims globally and a projected economic footprint of approximately $4.9 trillion by 2025 (as…
Key Takeaways: In our previous blog (part 1), we covered how inclusivity, Ramadan-specific campaigns, and partnerships with Muslim influencers can help charities better engage Muslim audiences. Now, we turn our attention to leveraging digital marketing and creating long-term engagement strategies…
Key Takeaways: Engaging the Muslim community is an important and often untapped opportunity for charities worldwide. With over 1.8 billion Muslims globally, many of whom consider charitable giving to be a core part of their faith, the potential for charitable…
Key Takeaways In the ever-evolving world of beauty and grooming, one niche stands out as a game-changer: the halal beauty market. With the global Muslim population projected to reach 2.2 billion by 2030, tapping into this consumer base has never…
Key Takeaways: Google has recently overturned its decision to phase out third-party cookies, opting to keep them in the digital advertising landscape for now. It’s not surprising that Google landed on this decision. The repeated delays highlighted major concerns and…
Key Takeaways: In today’s competitive marketplace, small businesses—especially those targeting a specific niche, like the Muslim community—need every edge they can get. With AI technology rapidly evolving, local marketing efforts can become more personalized, efficient, and cost-effective. For Muslim small…
Key Takeaways As a small business owner, especially one catering to the Muslim community, local marketing is critical. However, navigating the world of marketing may seem daunting with limited resources and know-how. To ease this journey, we’ve broken down actionable…
Key Takeaways: Local advertising is a vital tool for Muslim-owned businesses, allowing them to engage with their communities, target culturally relevant audiences, and remain cost-effective. Whether you’re offering halal food, financial services, or retail, a focused local strategy can make…
As the 2024 presidential election approaches, the Democratic field is wide open following President Biden’s decision not to seek re-election. With the race heating up, it’s crucial for Democratic candidates to build relationships with key voting blocs, including Muslim Americans….
Understanding Compassion Fatigue Among Muslim Gen Z Generation Z, particularly within the Muslim community, is navigating a complex world where constant digital engagement and global awareness are both empowering and overwhelming. This generation is frequently exposed to a relentless stream…
Modest fashion, once a niche segment, has seen a remarkable surge in popularity over the past few years. With its roots deeply intertwined with the values and lifestyles of Muslim communities, this fashion movement is now making waves across the…