Key Takeaways: Engaging the Muslim community is an important and often untapped opportunity for charities worldwide. With over 1.8 billion Muslims globally, many of whom consider charitable giving to be a core part of their faith, the potential for charitable organizations to make a meaningful connection with this audience is enormous. However, many charities fail […]
Tag Archives: Muslim consumer market
Key Takeaways In the ever-evolving world of beauty and grooming, one niche stands out as a game-changer: the halal beauty market. With the global Muslim population projected to reach 2.2 billion by 2030, tapping into this consumer base has never been more critical. Whether you’re a mainstream men’s grooming brand or a small business looking […]
Key Takeaways: Google has recently overturned its decision to phase out third-party cookies, opting to keep them in the digital advertising landscape for now. It’s not surprising that Google landed on this decision. The repeated delays highlighted major concerns and difficulties, primarily with its cookie-alternative solutions. This decision does not impact Privacy Sandbox. Google says […]
Key Takeaways: In today’s competitive marketplace, small businesses—especially those targeting a specific niche, like the Muslim community—need every edge they can get. With AI technology rapidly evolving, local marketing efforts can become more personalized, efficient, and cost-effective. For Muslim small business owners, incorporating AI into your marketing strategy can be the key to unlocking deeper […]
Artificial Intelligence, digital advertising, digital marketing, Diversity Marketing, halal consumer market, Halal Marketing, Local Advertising, Multicultural Marketing, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Marketing
How to Market Your Small Muslim Business: A Step-by-Step Guide to Local Success
Key Takeaways As a small business owner, especially one catering to the Muslim community, local marketing is critical. However, navigating the world of marketing may seem daunting with limited resources and know-how. To ease this journey, we’ve broken down actionable steps to help you effectively promote your local business and see meaningful growth. From social […]
Key Takeaways: Local advertising is a vital tool for Muslim-owned businesses, allowing them to engage with their communities, target culturally relevant audiences, and remain cost-effective. Whether you’re offering halal food, financial services, or retail, a focused local strategy can make a significant difference. Here’s how to leverage local advertising for maximum impact. 1. Building Strong […]
Data Privacy and Compliance, digital advertising, digital marketing, Diversity & Inclusion, Diversity Marketing, Halal Marketing, Influencer Marketing, Multicultural Marketing, Muslim Advertising, Muslim Consumer, Muslim Marketing, Social Justice, US Election
Mobilizing Muslim Voters in 2024: A Strategic Approach for Democratic Candidates
As the 2024 presidential election approaches, the Democratic field is wide open following President Biden’s decision not to seek re-election. With the race heating up, it’s crucial for Democratic candidates to build relationships with key voting blocs, including Muslim Americans. A growing and diverse population, Muslim voters can be decisive, particularly in battleground states like […]
Artificial Intelligence, digital advertising, digital marketing, Diversity & Inclusion, Diversity Marketing, Halal Marketing, Influencer Marketing, Internet Advertising, Islamic Advertising, Multicultural Marketing, Muslim Consumer, Muslim Marketing, Social Justice, Trends
Engaging a Compassion-Weary Muslim Gen Z: Strategies for Brands
Understanding Compassion Fatigue Among Muslim Gen Z Generation Z, particularly within the Muslim community, is navigating a complex world where constant digital engagement and global awareness are both empowering and overwhelming. This generation is frequently exposed to a relentless stream of socio-political issues, humanitarian crises, and environmental challenges, leading to what is commonly known as […]
digital advertising, digital marketing, Diversity & Inclusion, Diversity Marketing, halal consumer market, Halal Marketing, Internet Advertising, Islamic Advertising, Modest Fashion, Multicultural Marketing, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Marketing, social commerce, social media, Trends
The Rise of Modest Fashion Shops on Social Media: How TikTok is Transforming the Market
Modest fashion, once a niche segment, has seen a remarkable surge in popularity over the past few years. With its roots deeply intertwined with the values and lifestyles of Muslim communities, this fashion movement is now making waves across the globe, resonating with diverse audiences. The growth of social media platforms like TikTok has played […]
Artificial Intelligence, digital advertising, digital marketing, Diversity Marketing, halal consumer market, Halal Marketing, Internet Advertising, Islamic Advertising, Multicultural Marketing, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Marketing, Trends
Cultural Sensitivity Meets Strategy: A CMO’s Journey to Muslim Market Dominance – Part 2
Disclaimer: The character of Emily Chang is fictional and created for the purpose of this blog post. Her story is designed to provide an illustrative and pragmatic approach to understanding the strategies and challenges faced by CMOs in penetrating the Muslim market. Emily Chang: Exploring the Untapped Potential and Challenges of the Muslim Market Emily […]