Modest Fashion

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The Role of Technology in Shaping the Future of Modest Fashion
By August 23, 2024August 23, 2024

The modest fashion industry, traditionally associated with Muslim women, has rapidly expanded over the past decade, becoming a significant segment within the global fashion market. The rise of modest fashion is not merely a cultural phenomenon but also a commercial…

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digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | halal consumer market | Halal Marketing | Internet Advertising | Islamic Advertising | Modest Fashion | Multicultural Marketing | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Marketing | social commerce | social media | Trends

The Rise of Modest Fashion Shops on Social Media: How TikTok is Transforming the Market
By August 16, 2024August 16, 2024

Modest fashion, once a niche segment, has seen a remarkable surge in popularity over the past few years. With its roots deeply intertwined with the values and lifestyles of Muslim communities, this fashion movement is now making waves across the…

Read More The Rise of Modest Fashion Shops on Social Media: How TikTok is Transforming the Market
Modest Fashion

7 Modest Fashion Brand Actionable Social Listening Tactics for Immense Growth
By October 24, 2022October 24, 2022

Modest fashion will see a 6.0% growth by the end of 2022 to US$313 billion with spending to reach US$375 billion in 2025 at a 4-year CAGR of 6.1%. This is according to the State of the Global Islamic Economy…

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Modest Fashion | Muslim Advertising | muslim consumer market | Muslim Marketing

How to Create a Halal Brand Personality to Gain Brand Loyalty Among Young Modest Fashion Consumers
By October 31, 2020August 9, 2022

The modest fashion industry today is worth $283 billion globally. Meanwhile, the global Islamic clothing market is estimated to rise to $361 billion by 2023. The growing competition in the modest fashion industry is starting to become a challenge for…

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digital advertising | halal consumer market | Modest Fashion | Muslim Consumer | muslim consumer market

Under Armour and Tommy Hilfiger Launch Hijabs – What it Means for You
By September 4, 2020December 25, 2022

Under Armour Launches First Sports Hijab Saman Munir left her job at an aerospace firm after giving birth to her first baby. At this stage, she had no idea that she would become a health & fitness influencer, let alone…

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halal consumer market | Modest Fashion | Muslim Advertising | Muslim Consumer | Muslim Market News

How Muslim Culture Has Shaped Nike’s Target Market
By December 19, 2019November 9, 2022

While Muslim women defy a ban to swim in burkinis at French pools, Nike launches a new swimwear line designed for women who wear hijab.

Modesty is a part of the Muslim community and culture. Standards of modesty for Muslims or non-Muslims widely vary from one country to another. Generally, there are many women who have adopted it whether they are Muslims or not. That in turn, has affected the target market for many well-known brands, including Nike.

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Modest Fashion

What is Modest Fashion and Why is it Becoming Mainstream?
By September 27, 2019August 9, 2022

Nowadays, the concept of individuality is much more important and social media has become a key platform for people to express their individuality. Generations are changing and the old hijab clothing style is outdated and boring for large number of…

Read More What is Modest Fashion and Why is it Becoming Mainstream?

Modest Fashion

How to Create a Halal Brand Personality to Gain Brand Loyalty Among Young Modest Fashion Consumers

Under Armour and Tommy Hilfiger Launch Hijabs – What it Means for You

How Muslim Culture Has Shaped Nike’s Target Market

What is Modest Fashion and Why is it Becoming Mainstream?

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