In 2021, amid the height of the woke revolution in the United States and other nations, we emphasized the fact that Purpose Will Make or Break Your Halal Brand. The 2020 Zeno Strength of Purpose Study showed us that consumers are up to six times more likely to buy from a purpose-driven brand. According to […]
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Your Halal Brand Must Stand for Something In one of our previous blog posts: “Brands for Social Justice: It’s Not All About Profit for Muslim Businesses”, we mentioned the pressure on brands to speak up for social justice coming from protestors, customers, and employees. Today, we can confidently say that purpose and standing for something […]
Most of us use Twitter for building communities, brand awareness, and showcasing brand personality. So you may wonder how your halal brand could make money on Twitter. Advanced users, however, do exactly that. They make money on Twitter! And Twitter is not holding back. In the past few months, Twitter has rolled out multiple new […]
Your brand is the lasting impression that your audience has of your company. Your brand includes: your brand style guide, the tone in your website copy, your tone on social media, your color palette logo, and the aesthetic of your website. According to Business Queensland, a brand is “how your customers recognize and experience your […]