The festive season offers global brands an excellent opportunity to connect with diverse audiences, including the rapidly growing Muslim consumer base. With over 1.9 billion Muslims worldwide, representing nearly 25% of the global population (Pew Research Center), thoughtful engagement with this demographic can open new avenues for growth and loyalty. Three Key Takeaways Why the […]
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digital advertising, digital marketing, Diversity & Inclusion, Diversity Marketing, Halal Marketing, Islamic Advertising, Multicultural Marketing, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Marketing, US Election
Reflecting on Missed Opportunities – How Inclusive Outreach Could Have Changed the 2024 Election Outcome
Key Takeaways: In the aftermath of the 2024 U.S. presidential election, the analysis of voting patterns reveals a stark reality: white voters constituted the majority, while representation from ethnic minority groups, including Arab and Muslim voters, fell below expected levels. This disparity, highlighted in recent exit polls from The Washington Post (link), underscores a significant […]
Key Takeaways: As a vibrant and rapidly expanding demographic, Muslims represent a significant market opportunity for businesses looking to engage diverse audiences. With over 1.9 billion Muslims globally and a projected economic footprint of approximately $4.9 trillion by 2025 (as reported by the State of the Global Islamic Economy 2022/2023), understanding how to effectively market […]