Tag Archives: ethical branding

Mainstream Beauty Brands Standing for Palestine: A Shift Toward Ethics and Humanity

Key Takeaways In today’s values-driven market, brands are increasingly called to balance profits with purpose. Lush Cosmetics has become a shining example of a company that actively supports humanitarian efforts in Palestine, emphasizing ethics, sustainability, and solidarity with communities affected by conflict. In partnership with like-minded brands such as Huda Beauty, FARSÁLI, Topicals, and SimiHaze […]

Reflecting on Missed Opportunities – How Inclusive Outreach Could Have Changed the 2024 Election Outcome

Key Takeaways: In the aftermath of the 2024 U.S. presidential election, the analysis of voting patterns reveals a stark reality: white voters constituted the majority, while representation from ethnic minority groups, including Arab and Muslim voters, fell below expected levels. This disparity, highlighted in recent exit polls from The Washington Post (link), underscores a significant […]

Marketing to Muslims in the Digital Age: A Guide for Businesses

Key Takeaways: As a vibrant and rapidly expanding demographic, Muslims represent a significant market opportunity for businesses looking to engage diverse audiences. With over 1.9 billion Muslims globally and a projected economic footprint of approximately $4.9 trillion by 2025 (as reported by the State of the Global Islamic Economy 2022/2023), understanding how to effectively market […]