Key Takeaways: Engaging the Muslim community is an important and often untapped opportunity for charities worldwide. With over 1.8 billion Muslims globally, many of whom consider charitable giving to be a core part of their faith, the potential for charitable…
Introduction: The Bitter Aftertaste of Failure So your last Eid campaign gave you a sour taste – like overcooked biryani. But fear not! We’ve dissected our mistakes, marinated in insights, and cooked up a recipe for success. It’s never too…
What is WhatsApp Marketing? Can you believe it’s been over a decade since we first started using WhatsApp? It’s practically become second nature, hasn’t it? What started as a platform for chatting with friends and family quickly evolved into something…
Why You Should Leverage TikTok for Ramadan 2024 TikTok has witnessed a colossal uptick in activity during the Ramadan season. The compelling statistics that underscore the platform’s widespread appeal, present insights that both mainstream and Muslim brands should take note…
Ramadan Charity Campaign Ameera just stood there in panic, her senses amplified. She could hear her heartbeat and even feel the blood flow through her veins. At the same time, the office ambiance became muffed. She didn’t make eye contact…
Approaching Eid ad campaigns like you would do so for Christmas ad campaigns or any other holiday-season ad campaign is probably one of the most common mistakes by brands and marketers alike.
Understanding the Motivation Behind the Surge of Charity Donations During Ramadan Muslims worldwide, take the opportunity that Ramadan presents to give more to charity. Muslims believe the rewards for good deeds, during the holy month of Ramadan, are multiplied immensely….
The two most important days of celebration for Muslims are Eid-ul-Fitr (celebrations marking the end of Ramadan) and Eid-ul-Adha (celebrations when the pilgrimage days are coming to an end). We decided to take a look at how different brands brought…
While mainstream advertising has recently started to take diversity and inclusion into account, Islam has been advocating it for one and a half millennia. Yet today most of the advertising targeted toward Muslims is very monotonous in nature and ethnocentric…
“In 2018, the State of the Global Islamic Economy Report 2018/19 reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023.” Yet today many mainstream businesses still have no formal…
Creating a Community Around Your Brand for Ramadan Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using Social…
Mail and Email as Promoting Tools for Ramadan Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using Social Media to Gain Ramadan…
Using Social Media to Gain Ramadan Buyers Six-Part Series Part 1: Ramadan Muslim Consumer Behavior Part 2: Preparing Your Products and Services for Ramadan Part 3: Using Your Blog to Promote Your Brand for Ramadan Part 4: Using Social Media to Gain Ramadan Buyers…