Category Archives: Muslim Marketing

Muslim Brands’ Crucial Role in Championing Women’s Rights Amidst Gender Washing

Understanding Gender Washing In recent years, the phenomenon of “Gender Washing” has become all too familiar. Brands flood our screens with ads during International Women’s Day, donning slogans of solidarity and empowerment. However, these messages often ring hollow when examined against the backdrop of women’s global struggles. While these brands may champion women’s rights in […]

Ramadan 2024: 3 Easy Ways to Engage Muslims on Social Media

As Ramadan 2024 approaches, both halal and mainstream brands are gearing up to connect with Muslim audiences offline and online during this sacred month of fasting, prayer, and reflection. With social media platforms like Instagram, X, and TikTok becoming an integral part of our lives and community, brands have the opportunity to engage with Muslims […]

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Contextual Advertising and the Future of Halal Ads

As we step into 2024, the halal ads landscape is undergoing a significant transformation. One of the key players in this transformation is contextual advertising which is seeing an enormous revival. Predicted to experience a 13.8% annual growth between now and 2030, contextual advertising is expected to play a major role in the post-cookie era. […]

Elevating Halal Ads to New Heights With Private Marketplace

In the ever-evolving digital advertising landscape, precision, privacy, and personalization have become the holy grail for marketers. Private Marketplace (PMP) advertising is emerging as a game-changer, particularly for businesses looking to target the Muslim consumer niche with halal advertising at the dawn of the death of the third-party cookie. In this blog post, we will […]