Defining Consumer Psychology Consumer psychology draws on many disciplines: social psychology, marketing, behavioral economics, and more. It focuses on understanding consumers and their purchasing behavior. Some of the psychological factors that influence consumer behavior are: demographics personality Lifestyles rates of use usage occasion Loyalty brand advocacy Importance of Consumer Psychology in Targeting Muslim Consumers Capitalizing […]
Category Archives: Muslim Marketing
Not all Muslim consumers behave the same when shopping online. We have mentioned in a previous article that a consumer buys a specific product resulting from his or her need for that particular product, which is the result of one’s perception. This perception is the end product of social norms, culture, lifestyle, and in our […]
The modest fashion industry today is worth $283 billion globally. Meanwhile, the global Islamic clothing market is estimated to rise to $361 billion by 2023. The growing competition in the modest fashion industry is starting to become a challenge for businesses to stay relevant in the market. Established fashion houses like Dolce & Gabanna, Burberry, […]
In a recent blog post, How to Leverage Muslim Consumer Behavior Online with Social Media Marketing we discussed how to successfully market your brand or organization to Muslims on social media. Today we take a look at the metrics you can use to see if your social media strategy for Muslim users is working. The […]
Marketing to Muslims is not the enigma it used to be. Many business owners and marketers understand the basics and the dos and don’ts on a high level. The problem is execution, it’s not always what it should be. The result is a half-baked cookie that crumbles as soon as it’s out of the oven. […]