As Eid ul Adha approaches, brands have a unique opportunity to connect with Muslim audiences in a meaningful and impactful way. Eid ul Adha, also known as the “Festival of Sacrifice,” is one of the most significant holidays in the Islamic calendar, commemorating the willingness of Ibrahim (AS) to sacrifice his son as an act […]
Category Archives: Muslim Marketing
In today’s fast-paced world, marketing strategies constantly evolve to capture the attention of diverse audiences. For Muslim brands and those aiming to target Muslim consumers, integrating Augmented Reality (AR) into marketing campaigns can be a game-changer. AR offers a dynamic and immersive way to engage with audiences, making it an ideal tool for brands looking […]
In today’s digital age, social media has become an indispensable tool for businesses seeking to connect with diverse audiences. For halal brands and mainstream companies aiming to engage with Muslim consumers, understanding this audience’s unique preferences and cultural sensitivities is paramount. Fortunately, advancements in artificial intelligence (AI) offer invaluable opportunities to tailor social media strategies […]
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Introduction In the dynamic marketplace of the United States, consumers encounter a multitude of choices every day, ranging from everyday necessities to sought-after fashion labels. Among this array of options, the diverse and vibrant Muslim community emerges as a notable force, impacting consumer trends significantly. Based on the report: “Muslim Consumers Choose Between Rival Brands […]
Introduction We are excited to present to you a summary of a groundbreaking report that delves deep into the vibrant lives of Muslim consumers in the UK, illuminating pathways for brands to authentically connect with the diverse Muslim community. In bringing together the expertise of GottaBe! Ethnic and Algebra Consulting, both committed to fostering inclusivity, […]
Understanding Gender Washing In recent years, the phenomenon of “Gender Washing” has become all too familiar. Brands flood our screens with ads during International Women’s Day, donning slogans of solidarity and empowerment. However, these messages often ring hollow when examined against the backdrop of women’s global struggles. While these brands may champion women’s rights in […]
As Ramadan 2024 approaches, both halal and mainstream brands are gearing up to connect with Muslim audiences offline and online during this sacred month of fasting, prayer, and reflection. With social media platforms like Instagram, X, and TikTok becoming an integral part of our lives and community, brands have the opportunity to engage with Muslims […]
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