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Leveraging AI and Video Marketing Trends to Engage Muslim Consumers
By August 2, 2024August 2, 2024

In the ever-evolving digital landscape, the synergy of artificial intelligence (AI) and video marketing has become a game-changer, profoundly impacting consumer engagement. This transformation holds significant promise for the Muslim consumer market, offering tailored content that respects cultural values and…

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Artificial Intelligence | digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | halal consumer market | Halal Marketing | Internet Advertising | Multicultural Marketing | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Market News | Muslim Marketing | Trends

Cultural Sensitivity Meets Strategy: A CMO’s Journey to Muslim Market Dominance Part 1
By July 26, 2024July 26, 2024

Disclaimer: The character of Emily Chang is fictional and created for the purpose of this blog post. Her story is designed to provide an illustrative and pragmatic approach to understanding the strategies and challenges faced by CMOs in penetrating the…

Read More Cultural Sensitivity Meets Strategy: A CMO’s Journey to Muslim Market Dominance Part 1
Artificial Intelligence | Data Privacy and Compliance | digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | halal consumer market | Halal Marketing | Islamic Advertising | Multicultural Marketing | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Market News | Muslim Marketing | The Metaverse | Trends

An Update on Navigating Muslim Consumerism in the Metaverse
By July 19, 2024July 23, 2024

In the ultra-integrated metaverse world, the intersection of culture and commerce has led to a burgeoning interest in catering to diverse consumer preferences. Within this landscape, the rising demand for halal and Muslim-friendly products and services in Western markets presents…

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digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | Eid Marketing | halal consumer market | Halal Marketing | Internet Advertising | Islamic Advertising | Multicultural Marketing | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Market News | Muslim Marketing | Ramadan | social media | Trends

Why Your Last Eid Campaign Flopped: 5 Ways to Make the Next One Spectacular
By July 4, 2024July 6, 2024

Introduction: The Bitter Aftertaste of Failure So your last Eid campaign gave you a sour taste – like overcooked biryani. But fear not! We’ve dissected our mistakes, marinated in insights, and cooked up a recipe for success. It’s never too…

Read More Why Your Last Eid Campaign Flopped: 5 Ways to Make the Next One Spectacular
Artificial Intelligence | digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | halal consumer market | Halal Marketing | Internet Advertising | Islamic Advertising | Multicultural Marketing | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Market News | Muslim Marketing | social media | The Metaverse | Trends

What Do Different AIs Think of Your Brand? Insights for Businesses Targeting Muslim Consumers
By June 28, 2024June 28, 2024

In the evolving landscape of artificial intelligence, brands need to understand how different AI systems perceive and evaluate them. This is particularly crucial for businesses targeting niche markets like Muslim consumers, where cultural sensitivity and alignment with values play significant…

Read More What Do Different AIs Think of Your Brand? Insights for Businesses Targeting Muslim Consumers
digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | halal consumer market | Halal Marketing | Multicultural Marketing | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Market News | Muslim Marketing

How Can Niche Marketing Transform Muslim Businesses?
By June 21, 2024July 4, 2024

The explosive growth that the Halal industry is experiencing is definitely something worthy of celebration. Continual success in Islamically-aligned products and services means that Muslims, irrespective of their location or ethnic background, will be able to live more authentically and…

Read More How Can Niche Marketing Transform Muslim Businesses?
Artificial Intelligence | digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | Halal Marketing | Islamic Advertising | Multicultural Marketing | Muslim Advertising | Muslim Consumer | Muslim Market News

Generative AI for Muslim Marketing and Advertising: Part 2
By June 15, 2024June 15, 2024

In our previous discussion on the potential of Generative AI (Gen AI) in Muslim marketing and advertising, we explored its capabilities in personalizing content and enhancing consumer engagement. As we dive deeper, this second part will address the practical applications,…

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digital advertising | digital marketing | Influencer Marketing | Internet Advertising | Islamic Advertising | Modest Fashion | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Market News | Muslim Marketing | social media | Trends

Why Gen Z Muslims Are Turning to Social Media Over Google for Searches
By June 6, 2024June 6, 2024

In recent years, there has been a noticeable shift in how young Muslims, particularly those in Gen Z, conduct online searches. Instead of relying on traditional search engines like Google, many are turning to social media platforms such as TikTok…

Read More Why Gen Z Muslims Are Turning to Social Media Over Google for Searches
Muslim Market News | Trends

Is Your Halal Advertising Ready for Gen Alpha?
By February 27, 2023August 9, 2023

Who is Generation Alpha? Gen Alpha encompasses those born from 2010 to 2024, so the oldest members of Gen Alpha are already 11 years old at the time of writing this article. In a 2008 report, consulting firm McCrindle introduced…

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Muslim Consumer | Muslim Market News

State of the Global Islamic Economy Report 2022 Highlights
By April 6, 2022April 14, 2022

[ux_slider] [ux_banner height=”500px” bg=”14113″] [text_box position_x=”50″ position_y=”50″] State of the Global Islamic Economy Report 2022 A summary of all the stats from the 2022 edition of the State of the Global Islamic Economy Report [/text_box] [/ux_banner] [/ux_slider] [message_box bg_color=”rgb(37, 52,…

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digital advertising | digital marketing | halal consumer market | Internet Advertising | Muslim Consumer | muslim consumer market | Muslim Market News | Ramadan

At Risk of Missing Out on the $3 Trillion Muslim Market During Peak Season Again?
By March 18, 2022July 28, 2022

“In 2018, the State of the Global Islamic Economy Report 2018/19 reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023.” Yet today many mainstream businesses still have no formal…

Read More At Risk of Missing Out on the $3 Trillion Muslim Market During Peak Season Again?
digital advertising | digital marketing | halal consumer market | Muslim Advertising | Muslim Consumer | Muslim Market News | Ramadan

What the Ramadan Consumer Survey 2022 Says About Advertising to Muslims During the Holy Month
By February 17, 2022February 13, 2024

In February 2022 Muslim Ad Network concluded a survey dedicated to advertising to Muslim consumers during Ramadan. The first of this two-part survey asked businesses about their strategies and tactics when it comes to advertising to Muslims during Ramadan. For…

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Islamic Advertising | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Market News | Muslim Marketing | Trends

14 Experts Share an Insider Look at Opportunities for Muslim Niche Markets in 2022
By January 19, 2022May 20, 2023

In April 2021 we released an article titled “How Mainstream Brands Can Identify and Serve Muslim Niche Markets”. In it, we advise mainstream brands not to approach the Muslim consumer market as one big market where they can do mass…

Read More 14 Experts Share an Insider Look at Opportunities for Muslim Niche Markets in 2022
Covid-19 | digital advertising | digital marketing | halal consumer market | Internet Advertising | Muslim Market News | Muslim Marketing

3 Online Advertising Trends and How to Reach Muslims in 2021
By December 30, 2020January 14, 2021

There is no denying the fact that advertising has never been the same since the COVID-19 crisis started. The tourism and leisure industries have been the hardest hit and have cut their online advertising budgets. Yet other sectors have thrived…

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Islamic Advertising | Muslim Consumer | muslim consumer market | Muslim Market News

The $3 Trillion Reason Why Mainstream Brands Cannot Ignore The Muslim Consumer Market
By November 23, 2020August 1, 2022

The Global Halal Economy is Heading Towards $3 Trillion in 2023 In 2018, the State of the Global Islamic Economy Report 2018/19 reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion…

Read More The $3 Trillion Reason Why Mainstream Brands Cannot Ignore The Muslim Consumer Market