More than a hundred thousand active communities, endless conversations, and authentic human connections can be found on Reddit. Whether you enjoy breaking news, fashion, conspiracy facts, or funny videos, you will find a Reddit community for your Muslim brand to engage users. Why Market Your Muslim Brand on Reddit? The “2023 Social Analytics Guide to […]
Category Archives: Muslim Consumer
On December 6, 2022, The Drum announced on its website that “Tesco’s Ramadan billboard wins top prize at The Drum Awards for Out of Home”. The campaign titled “Together this Ramadan” promoted solidarity with Muslims and was very well thought out and planned. Tesco is one of the biggest supermarket chains in the United Kingdom. […]
Advertising diversity can be challenging to achieve. It does not take a major blunder for a brand to face backlash over an advertisement. This has made brands extremely cautious about how they portray minorities in their advertisements. However, during the holiday season, diversity is thrown out the window, and, aside from tokenism, minority groups such […]
Most Muslims are familiar with popular Muslim brands like Modanisa, Muzz (formerly Muzmatch), Muslim Pro, and more. These successful Muslim businesses have been able to tap into the Muslim market because they saw the need for products, tailor-made for the Muslim consumer, that mainstream brands were not serving. Today, both Muslim-owned and mainstream companies have […]
“In 2018, the State of the Global Islamic Economy Report 2018/19 reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023.” Yet today many mainstream businesses still have no formal plan of entering the Muslim market. In 2016, Tabish Hasan, Chief Executive of Muslim Ad […]
Voice is the New Extension If you are old enough, you may remember your first experience using the mouse for your computer. With the mouse in your hand, you no longer need to keep pressing the “enter/return” button over and over again. And although the first mouse felt like you were holding a brick in […]
In February 2022 Muslim Ad Network concluded a survey dedicated to advertising to Muslim consumers during Ramadan. The first of this two-part survey asked businesses about their strategies and tactics when it comes to advertising to Muslims during Ramadan. For the second part, we surveyed over 200 Muslim consumers. The aim was to understand Muslim […]
In April 2021 we released an article titled “How Mainstream Brands Can Identify and Serve Muslim Niche Markets”. In it, we advise mainstream brands not to approach the Muslim consumer market as one big market where they can do mass marketing. The article goes on to highlight the approach brands need to take to identify […]
New Attitudes, New Personas At Muslim Ad Network we have been informing our readers and advising them about the situation with the COVID-19 pandemic and how to cope with it as a business. Experts have spoken about how the pandemic has changed consumer behavior drastically and permanently. Now a study by Microsoft Advertising reveals new […]