Audio advertising is a new rising star of online advertising that every brand that’s targeting Muslim consumers must consider very strongly. Since 2020 there has been a 42% rise in global podcast listening. This has largely contributed to the rise in audio advertising. According to the U.S. Podcast Advertising Revenue Study for 2020, U.S. podcast […]
Category Archives: Internet Advertising
Muslim Ad Network’s very existence came about because Tabish Hasan – CEO at MAN – owned a couple of popular Muslim websites, and wanted to monetize traffic through advertisements. He was not satisfied with the existing options such as Google AdSense as they did not take Islamic advertising principles into consideration. For instance, the existing […]
Third-party cookies are disappearing due to recent changes from Google, Apple, Firefox and others. But why is this happening? And what does this mean for marketers, publishers, and advertisers? Let’s take a look. What’s a Third-Party Cookie? Simply put, a third-party cookie is created by third-party domains that are not the website that your target […]
Whether you are an Islamic organization or a mainstream brand targeting Muslims you need to make analyzing and optimizing your display advertising a key part of your digital marketing strategy. Today’s technology gives you the ability to measure and use data to enhance the performance of display campaigns like never before. But you need to […]
Here at Muslim Ad Network we have discussed extensively how to promote your business- Islamic or mainstream- to Muslims. Today we want to take a step back and offer quick but efficient guidance to those of you who are looking to start a business targeting Muslim consumers. This will take shape in a rapid-fire quick […]
There is no denying the fact that advertising has never been the same since the COVID-19 crisis started. The tourism and leisure industries have been the hardest hit and have cut their online advertising budgets. Yet other sectors have thrived during the crisis, especially those in eCommerce with the future looking bright. Here’s a look […]
Defining Consumer Psychology Consumer psychology draws on many disciplines: social psychology, marketing, behavioral economics, and more. It focuses on understanding consumers and their purchasing behavior. Some of the psychological factors that influence consumer behavior are: demographics personality Lifestyles rates of use usage occasion Loyalty brand advocacy Importance of Consumer Psychology in Targeting Muslim Consumers Capitalizing […]
Muslim Pro User Data Scandal – A Betrayal On the 23rd of November, 2020, The Los Angeles Times reported “Muslims reel over a prayer app that sold user data: ‘A betrayal from within our own community’ By now, if you are a user of the Muslim Pro app, you already know of the scandal. If […]
Do you have an online marketing mix for your Muslim Audience? If you do, congratulations, you have the fundamentals of a successful halal business in place. If you don’t, it’s OK. Stick around and let me help you create one. Your online marketing mix for your Muslim business will help you shape every element of […]
Marketing to Muslims is not the enigma it used to be. Many business owners and marketers understand the basics and the dos and don’ts on a high level. The problem is execution, it’s not always what it should be. The result is a half-baked cookie that crumbles as soon as it’s out of the oven. […]