In today’s fast-moving digital landscape, Muslim charities face growing challenges in connecting with donors, volunteers, and communities online. Despite the incredible generosity that defines the Muslim ummah – especially during Ramadan – many organisations are missing out on digital opportunities…
Understanding Compassion Fatigue Among Muslim Gen Z Generation Z, particularly within the Muslim community, is navigating a complex world where constant digital engagement and global awareness are both empowering and overwhelming. This generation is frequently exposed to a relentless stream…
Modest fashion, once a niche segment, has seen a remarkable surge in popularity over the past few years. With its roots deeply intertwined with the values and lifestyles of Muslim communities, this fashion movement is now making waves across the…
Disclaimer: The character of Emily Chang is fictional and created for the purpose of this blog post. Her story is designed to provide an illustrative and pragmatic approach to understanding the strategies and challenges faced by CMOs in penetrating the…
Disclaimer: The character of Emily Chang is fictional and created for the purpose of this blog post. Her story is designed to provide an illustrative and pragmatic approach to understanding the strategies and challenges faced by CMOs in penetrating the…
Introduction: The Bitter Aftertaste of Failure So your last Eid campaign gave you a sour taste – like overcooked biryani. But fear not! We’ve dissected our mistakes, marinated in insights, and cooked up a recipe for success. It’s never too…
In the evolving landscape of artificial intelligence, brands need to understand how different AI systems perceive and evaluate them. This is particularly crucial for businesses targeting niche markets like Muslim consumers, where cultural sensitivity and alignment with values play significant…
In recent years, there has been a noticeable shift in how young Muslims, particularly those in Gen Z, conduct online searches. Instead of relying on traditional search engines like Google, many are turning to social media platforms such as TikTok…
Google Ads is undergoing significant transformations in 2024, bringing a wave of new features and enhancements driven by AI and automation. These changes present both opportunities and challenges, especially for brands targeting Muslim audiences. Understanding and leveraging these updates can…
“In 2018, the State of the Global Islamic Economy Report 2018/19 reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023.” Yet today many mainstream businesses still have no formal…
Voice is the New Extension If you are old enough, you may remember your first experience using the mouse for your computer. With the mouse in your hand, you no longer need to keep pressing the “enter/return” button over and…
Audio advertising is a new rising star of online advertising that every brand that’s targeting Muslim consumers must consider very strongly. Since 2020 there has been a 42% rise in global podcast listening. This has largely contributed to the rise…
Muslim Ad Network’s very existence came about because Tabish Hasan – CEO at MAN – owned a couple of popular Muslim websites, and wanted to monetize traffic through advertisements. He was not satisfied with the existing options such as Google…
Third-party cookies are disappearing due to recent changes from Google, Apple, Firefox and others. But why is this happening? And what does this mean for marketers, publishers, and advertisers? Let’s take a look. What’s a Third-Party Cookie? Simply put, a…
Whether you are an Islamic organization or a mainstream brand targeting Muslims you need to make analyzing and optimizing your display advertising a key part of your digital marketing strategy. Today’s technology gives you the ability to measure and use…