Influencer Marketing

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Mobilizing Muslim Voters in 2024: A Strategic Approach for Democratic Candidates
By September 5, 2024September 5, 2024

As the 2024 presidential election approaches, the Democratic field is wide open following President Biden’s decision not to seek re-election. With the race heating up, it’s crucial for Democratic candidates to build relationships with key voting blocs, including Muslim Americans….

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Artificial Intelligence | digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | Halal Marketing | Influencer Marketing | Internet Advertising | Islamic Advertising | Multicultural Marketing | Muslim Consumer | Muslim Marketing | Social Justice | Trends

Engaging a Compassion-Weary Muslim Gen Z: Strategies for Brands
By August 28, 2024August 28, 2024

Understanding Compassion Fatigue Among Muslim Gen Z Generation Z, particularly within the Muslim community, is navigating a complex world where constant digital engagement and global awareness are both empowering and overwhelming. This generation is frequently exposed to a relentless stream…

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Artificial Intelligence | Data Privacy and Compliance | digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | halal consumer market | Halal Marketing | Influencer Marketing | Islamic Advertising | Modest Fashion | Multicultural Marketing | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Marketing | social commerce | social media | Style | Trends

The Role of Technology in Shaping the Future of Modest Fashion
By August 23, 2024August 23, 2024

The modest fashion industry, traditionally associated with Muslim women, has rapidly expanded over the past decade, becoming a significant segment within the global fashion market. The rise of modest fashion is not merely a cultural phenomenon but also a commercial…

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digital advertising | digital marketing | Influencer Marketing | Internet Advertising | Islamic Advertising | Modest Fashion | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Market News | Muslim Marketing | social media | Trends

Why Gen Z Muslims Are Turning to Social Media Over Google for Searches
By June 6, 2024June 6, 2024

In recent years, there has been a noticeable shift in how young Muslims, particularly those in Gen Z, conduct online searches. Instead of relying on traditional search engines like Google, many are turning to social media platforms such as TikTok…

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Influencer Marketing | social media

Deinfluencing and Your Muslim Brand
By March 29, 2023March 29, 2023

In a social media u-turn, one of the most popular trends dominating attention on TikTok encourages users to stop spending too much. Users are being urged, by a new generation of influencers, to practice sustainability and abstain from passing fashion trends.

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halal consumer market | Influencer Marketing | Muslim Advertising | Muslim Marketing

What Muslim Brands Can Learn From Andrew Tate – a New Muslim
By October 27, 2022October 27, 2022

Andrew Tate, a British-American kickboxer and internet personality, has converted to Islam, according to several online media outlets. A video of Andrew Tate praying (Salah) at a mosque in Dubai has gone viral on social media platforms. Andrew is shown…

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Influencer Marketing | The Metaverse | Web3

Marketing to Muslim Consumers With Meta-influencers
By August 6, 2022August 8, 2022

We recently published an article to help you find the right influencers for your halal marketing. What if you were able to take it a step further and work with a virtual influencer, better known as a meta-influencer in the…

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Halal Marketing | Influencer Marketing | social media

How to Find the Right Influencers for Your Halal Brand
By June 26, 2022June 28, 2022

Why Your Halal Brand Needs Influencers According to Influencer Marketing Hub, influencer marketing is getting broader each day, “…new influencer categories like financial influencers (finfluencers), skincare influencers (skinfluencers), and pet influencers (petfluencers) are emerging.” Moreover, “…influencers begin to venture into…

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Influencer Marketing

What Muslim Brands Can Learn From Andrew Tate – a New Muslim

Marketing to Muslim Consumers With Meta-influencers

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