halal consumer market

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How to Market Your Small Muslim Business: A Step-by-Step Guide to Local Success
By September 19, 2024September 19, 2024

Key Takeaways As a small business owner, especially one catering to the Muslim community, local marketing is critical. However, navigating the world of marketing may seem daunting with limited resources and know-how. To ease this journey, we’ve broken down actionable…

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Artificial Intelligence | Data Privacy and Compliance | digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | halal consumer market | Halal Marketing | Influencer Marketing | Islamic Advertising | Modest Fashion | Multicultural Marketing | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Marketing | social commerce | social media | Style | Trends

The Role of Technology in Shaping the Future of Modest Fashion
By August 23, 2024August 23, 2024

The modest fashion industry, traditionally associated with Muslim women, has rapidly expanded over the past decade, becoming a significant segment within the global fashion market. The rise of modest fashion is not merely a cultural phenomenon but also a commercial…

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digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | halal consumer market | Halal Marketing | Internet Advertising | Islamic Advertising | Modest Fashion | Multicultural Marketing | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Marketing | social commerce | social media | Trends

The Rise of Modest Fashion Shops on Social Media: How TikTok is Transforming the Market
By August 16, 2024August 16, 2024

Modest fashion, once a niche segment, has seen a remarkable surge in popularity over the past few years. With its roots deeply intertwined with the values and lifestyles of Muslim communities, this fashion movement is now making waves across the…

Read More The Rise of Modest Fashion Shops on Social Media: How TikTok is Transforming the Market
Artificial Intelligence | digital advertising | digital marketing | Diversity Marketing | halal consumer market | Halal Marketing | Internet Advertising | Islamic Advertising | Multicultural Marketing | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Marketing | Trends

Cultural Sensitivity Meets Strategy: A CMO’s Journey to Muslim Market Dominance – Part 2
By August 8, 2024August 8, 2024

Disclaimer: The character of Emily Chang is fictional and created for the purpose of this blog post. Her story is designed to provide an illustrative and pragmatic approach to understanding the strategies and challenges faced by CMOs in penetrating the…

Read More Cultural Sensitivity Meets Strategy: A CMO’s Journey to Muslim Market Dominance – Part 2
Artificial Intelligence | digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | halal consumer market | Halal Marketing | Islamic Advertising | Multicultural Marketing | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Market News | Muslim Marketing | The Metaverse | Trends | video ads

Leveraging AI and Video Marketing Trends to Engage Muslim Consumers
By August 2, 2024August 2, 2024

In the ever-evolving digital landscape, the synergy of artificial intelligence (AI) and video marketing has become a game-changer, profoundly impacting consumer engagement. This transformation holds significant promise for the Muslim consumer market, offering tailored content that respects cultural values and…

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Artificial Intelligence | digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | halal consumer market | Halal Marketing | Internet Advertising | Multicultural Marketing | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Market News | Muslim Marketing | Trends

Cultural Sensitivity Meets Strategy: A CMO’s Journey to Muslim Market Dominance Part 1
By July 26, 2024July 26, 2024

Disclaimer: The character of Emily Chang is fictional and created for the purpose of this blog post. Her story is designed to provide an illustrative and pragmatic approach to understanding the strategies and challenges faced by CMOs in penetrating the…

Read More Cultural Sensitivity Meets Strategy: A CMO’s Journey to Muslim Market Dominance Part 1
Artificial Intelligence | Data Privacy and Compliance | digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | halal consumer market | Halal Marketing | Islamic Advertising | Multicultural Marketing | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Market News | Muslim Marketing | The Metaverse | Trends

An Update on Navigating Muslim Consumerism in the Metaverse
By July 19, 2024July 23, 2024

In the ultra-integrated metaverse world, the intersection of culture and commerce has led to a burgeoning interest in catering to diverse consumer preferences. Within this landscape, the rising demand for halal and Muslim-friendly products and services in Western markets presents…

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digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | halal consumer market | Halal Marketing | Multicultural Marketing | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Marketing | Social Justice

Transform Your Advertising to UK Muslims: Leverage Labour’s UK Victory
By July 11, 2024July 23, 2024

The landslide victory of the Labour Party in the UK in the General Election may signal a shift towards policies emphasizing diversity, inclusion, and equality. These values can significantly influence how your brand approaches advertising, particularly to minority communities such…

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digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | Eid Marketing | halal consumer market | Halal Marketing | Internet Advertising | Islamic Advertising | Multicultural Marketing | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Market News | Muslim Marketing | Ramadan | social media | Trends

Why Your Last Eid Campaign Flopped: 5 Ways to Make the Next One Spectacular
By July 4, 2024July 6, 2024

Introduction: The Bitter Aftertaste of Failure So your last Eid campaign gave you a sour taste – like overcooked biryani. But fear not! We’ve dissected our mistakes, marinated in insights, and cooked up a recipe for success. It’s never too…

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Artificial Intelligence | digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | halal consumer market | Halal Marketing | Internet Advertising | Islamic Advertising | Multicultural Marketing | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Market News | Muslim Marketing | social media | The Metaverse | Trends

What Do Different AIs Think of Your Brand? Insights for Businesses Targeting Muslim Consumers
By June 28, 2024June 28, 2024

In the evolving landscape of artificial intelligence, brands need to understand how different AI systems perceive and evaluate them. This is particularly crucial for businesses targeting niche markets like Muslim consumers, where cultural sensitivity and alignment with values play significant…

Read More What Do Different AIs Think of Your Brand? Insights for Businesses Targeting Muslim Consumers
digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | halal consumer market | Halal Marketing | Multicultural Marketing | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Market News | Muslim Marketing

How Can Niche Marketing Transform Muslim Businesses?
By June 21, 2024July 4, 2024

The explosive growth that the Halal industry is experiencing is definitely something worthy of celebration. Continual success in Islamically-aligned products and services means that Muslims, irrespective of their location or ethnic background, will be able to live more authentically and…

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Artificial Intelligence | halal consumer market | Muslim Consumer

Zero-party Data for Muslim Brands
By March 15, 2023March 15, 2023

Zero-party data is information that your Muslim customer voluntarily gives to your marketing or sales team.

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halal consumer market | Influencer Marketing | Muslim Advertising | Muslim Marketing

What Muslim Brands Can Learn From Andrew Tate – a New Muslim
By October 27, 2022October 27, 2022

Andrew Tate, a British-American kickboxer and internet personality, has converted to Islam, according to several online media outlets. A video of Andrew Tate praying (Salah) at a mosque in Dubai has gone viral on social media platforms. Andrew is shown…

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halal consumer market | Muslim Consumer

Why It’s a Great Time to Own a Muslim Business
By October 15, 2022December 20, 2023

Most Muslims are familiar with popular Muslim brands like Modanisa, Muzz (formerly Muzmatch), Muslim Pro, and more. These successful Muslim businesses have been able to tap into the Muslim market because they saw the need for products, tailor-made for the…

Read More Why It’s a Great Time to Own a Muslim Business
digital advertising | digital marketing | halal consumer market | Internet Advertising | Muslim Consumer | muslim consumer market | Muslim Market News | Ramadan

At Risk of Missing Out on the $3 Trillion Muslim Market During Peak Season Again?
By March 18, 2022July 28, 2022

“In 2018, the State of the Global Islamic Economy Report 2018/19 reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023.” Yet today many mainstream businesses still have no formal…

Read More At Risk of Missing Out on the $3 Trillion Muslim Market During Peak Season Again?