Key Takeaways In our recent blog, “Beyond Eid: How Brands Can Sustain Engagement With Muslim Consumers Year-Round”, we explored the bigger picture—how brands can build long-term, meaningful relationships with Muslim consumers beyond Ramadan and Eid. Now, let’s zoom in. You’ve just wrapped up a successful campaign. You may have seen a surge in engagement, sales, […]
Category Archives: Festive Marketing
Key Takeaways With Eid al-Fitr having just concluded, brands that have completed their Ramadan and Eid marketing campaigns should recognize that the work doesn’t stop here. Maintaining the momentum throughout the year is essential to foster lasting relationships with Muslim consumers. By implementing strategies that extend beyond the festive period, brands can ensure continuous engagement […]
Key Takeaways: 1. Cultural Sensitivity is Crucial: Understanding the significance of Eid and using respectful, inclusive messaging can help brands connect authentically with Muslim consumers. Avoid stereotypes and generic symbols to build trust and credibility. 2. Focus on Values, Not Just Sales: Eid is a time of faith, family, and generosity. Brands that emphasize community […]
Diversity & Inclusion, Diversity Marketing, Eid Marketing, Email Marketing, Festive Marketing, Halal Marketing, Islamic Advertising, Mainstream Brands, Multicultural Marketing, Muslim Advertising, Muslim Consumer, Muslim Marketing
Top Strategies for Brands to Effectively Engage Muslim Consumers During Eid Al-Fitr
Key Takeaways: 1. Cultural Sensitivity Drives Engagement: Brands that acknowledge Eid through culturally respectful packaging, messaging, and advertising can significantly boost brand loyalty and sales among Muslim consumers. Personalization and authenticity are crucial. 2. Influencer and Social Media Marketing Matter: Partnering with Muslim influencers and leveraging social media campaigns during Eid can amplify brand reach […]
The festive season offers global brands an excellent opportunity to connect with diverse audiences, including the rapidly growing Muslim consumer base. With over 1.9 billion Muslims worldwide, representing nearly 25% of the global population (Pew Research Center), thoughtful engagement with this demographic can open new avenues for growth and loyalty. Three Key Takeaways Why the […]