Key Takeaways The halal travel market continues to grow exponentially, driven by the increasing demand for faith-friendly travel services. With the 2025 Ramadan season approaching, this represents a critical moment for organizations offering Umrah packages to capture the interest of millions of potential pilgrims. However, without effective marketing tailored to the needs of Muslim travelers, […]
Category Archives: Diversity Marketing
Key Takeaways Why Focus on Charity Marketing During Ramadan? Ramadan is a sacred time for Muslims, marked by fasting, reflection, and a heightened sense of charity. This holy month presents an unparalleled opportunity for charities to connect with Muslim audiences, who are especially motivated to give during this spiritually significant period. Muslims contribute billions globally […]
Key Takeaways: Following last week’s blog on beauty brands advocating for Palestine (read here), this week, we’re highlighting fashion brands stepping up to support justice for Palestine. The ongoing humanitarian crisis underscores the need for businesses to use their platforms to raise awareness, provide aid, and uphold ethical values. Fashion Brands Advocating for Palestine The […]
Key Takeaways In today’s values-driven market, brands are increasingly called to balance profits with purpose. Lush Cosmetics has become a shining example of a company that actively supports humanitarian efforts in Palestine, emphasizing ethics, sustainability, and solidarity with communities affected by conflict. In partnership with like-minded brands such as Huda Beauty, FARSÁLI, Topicals, and SimiHaze […]
digital advertising, digital marketing, Diversity & Inclusion, Diversity Marketing, Halal Marketing, Islamic Advertising, Multicultural Marketing, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Marketing, US Election
Reflecting on Missed Opportunities – How Inclusive Outreach Could Have Changed the 2024 Election Outcome
Key Takeaways: In the aftermath of the 2024 U.S. presidential election, the analysis of voting patterns reveals a stark reality: white voters constituted the majority, while representation from ethnic minority groups, including Arab and Muslim voters, fell below expected levels. This disparity, highlighted in recent exit polls from The Washington Post (link), underscores a significant […]
Key Takeaways: As a vibrant and rapidly expanding demographic, Muslims represent a significant market opportunity for businesses looking to engage diverse audiences. With over 1.9 billion Muslims globally and a projected economic footprint of approximately $4.9 trillion by 2025 (as reported by the State of the Global Islamic Economy 2022/2023), understanding how to effectively market […]
Key Takeaways: In our previous blog (part 1), we covered how inclusivity, Ramadan-specific campaigns, and partnerships with Muslim influencers can help charities better engage Muslim audiences. Now, we turn our attention to leveraging digital marketing and creating long-term engagement strategies to sustain your charity’s relationship with Muslim donors. 1. Incorporate Digital Marketing Tactics Digital marketing […]
Key Takeaways: Engaging the Muslim community is an important and often untapped opportunity for charities worldwide. With over 1.8 billion Muslims globally, many of whom consider charitable giving to be a core part of their faith, the potential for charitable organizations to make a meaningful connection with this audience is enormous. However, many charities fail […]
Key Takeaways In the ever-evolving world of beauty and grooming, one niche stands out as a game-changer: the halal beauty market. With the global Muslim population projected to reach 2.2 billion by 2030, tapping into this consumer base has never been more critical. Whether you’re a mainstream men’s grooming brand or a small business looking […]
Artificial Intelligence, digital advertising, digital marketing, Diversity Marketing, halal consumer market, Halal Marketing, Local Advertising, Multicultural Marketing, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Marketing
How to Market Your Small Muslim Business: A Step-by-Step Guide to Local Success
Key Takeaways As a small business owner, especially one catering to the Muslim community, local marketing is critical. However, navigating the world of marketing may seem daunting with limited resources and know-how. To ease this journey, we’ve broken down actionable steps to help you effectively promote your local business and see meaningful growth. From social […]