Leveraging Social Media to Connect with Ramadan Consumers Key Takeaways: Ramadan is a powerful time for businesses to engage with Muslim consumers, and social media plays a crucial role in this. The digital landscape has made it easier than ever to reach potential customers, but success during Ramadan requires a strategy that speaks to the […]
Category Archives: Diversity & Inclusion
Leveraging Your Blog for Ramadan Marketing Success Key Takeaways: Blogging has emerged as a powerful tool for businesses looking to engage their audiences, and Ramadan offers a unique opportunity to connect with Muslim consumers meaningfully. In this article, we’ll explore fresh, innovative ways you can use your blog to promote your brand during the holy […]
Maximize Your Ramadan Sales: Proven Strategies to Engage Muslim Consumers Ramadan is one of the most significant shopping seasons of the year, with Muslim consumers actively seeking meaningful products and services tailored to their needs. With UK Ramadan spending surpassing £200 million annually, now is the time to position your business to stand out and […]
As Ramadan 2025 approaches, brands are gearing up for one of the most impactful consumer seasons of the year. This sacred month of fasting, reflection, and community offers unique opportunities for marketers to connect with a highly engaged audience. With consumer habits during Ramadan continuously evolving, here are key insights and strategies to consider for […]
As we step into 2025, marketing is undergoing a transformation driven by technology, shifting consumer behaviors, and emerging global trends. For businesses targeting the dynamic and growing Muslim audience, staying ahead of these trends is not just a strategy—it’s a necessity. With over 1.9 billion Muslims worldwide, representing a significant share of the global market, […]
The festive season offers global brands an excellent opportunity to connect with diverse audiences, including the rapidly growing Muslim consumer base. With over 1.9 billion Muslims worldwide, representing nearly 25% of the global population (Pew Research Center), thoughtful engagement with this demographic can open new avenues for growth and loyalty. Three Key Takeaways Why the […]
Key Takeaways The halal travel market continues to grow exponentially, driven by the increasing demand for faith-friendly travel services. With the 2025 Ramadan season approaching, this represents a critical moment for organizations offering Umrah packages to capture the interest of millions of potential pilgrims. However, without effective marketing tailored to the needs of Muslim travelers, […]
Key Takeaways Why Focus on Charity Marketing During Ramadan? Ramadan is a sacred time for Muslims, marked by fasting, reflection, and a heightened sense of charity. This holy month presents an unparalleled opportunity for charities to connect with Muslim audiences, who are especially motivated to give during this spiritually significant period. Muslims contribute billions globally […]
Key Takeaways: Following last week’s blog on beauty brands advocating for Palestine (read here), this week, we’re highlighting fashion brands stepping up to support justice for Palestine. The ongoing humanitarian crisis underscores the need for businesses to use their platforms to raise awareness, provide aid, and uphold ethical values. Fashion Brands Advocating for Palestine The […]
Key Takeaways In today’s values-driven market, brands are increasingly called to balance profits with purpose. Lush Cosmetics has become a shining example of a company that actively supports humanitarian efforts in Palestine, emphasizing ethics, sustainability, and solidarity with communities affected by conflict. In partnership with like-minded brands such as Huda Beauty, FARSÁLI, Topicals, and SimiHaze […]