Defining Consumer Psychology Consumer psychology draws on many disciplines: social psychology, marketing, behavioral economics, and more. It focuses on understanding consumers and their purchasing behavior. Some of the psychological factors that influence consumer behavior are: demographics personality Lifestyles rates of use usage occasion Loyalty brand advocacy Importance of Consumer Psychology in Targeting Muslim Consumers Capitalizing […]
Category Archives: digital marketing
Here at Muslim Ad Network, we have talked extensively about marketing to Muslim consumers. In this article, we wanted to highlight three different stories that could motivate you when you find that your efforts to market to Muslims do not work. The first and the third have been adjusted to better suit our audience: you. […]
Do you have an online marketing mix for your Muslim Audience? If you do, congratulations, you have the fundamentals of a successful halal business in place. If you don’t, it’s OK. Stick around and let me help you create one. Your online marketing mix for your Muslim business will help you shape every element of […]
In a recent blog post, How to Leverage Muslim Consumer Behavior Online with Social Media Marketing we discussed how to successfully market your brand or organization to Muslims on social media. Today we take a look at the metrics you can use to see if your social media strategy for Muslim users is working. The […]
Successfully marketing your brand or business to Muslims on social media requires an understanding of the behavior of Muslim social media users. In this article, we will help you understand how to leverage social media marketing for Muslims based on ‘Muslim user behavior’. Muslims Use Social Media to Interact with Friends and Family Just like […]
One of the most important things in a Muslim’s life is not going about business as usual while being ignorant of his or her Creator’s rules and regulations. This is true for all his or her actions, including the business they run, and that would include how he or she advertises and promotes his or […]
As a Muslim business owner, you are wary of where your ads will be placed. As an advertiser, you do not want to have your ads placed on websites that do not comply with Islamic norms. That’s why most of you have chosen to work with Muslim Ad Network. However, ad placement can also go […]
1. Size Matters One of the most common questions that our clients ask after signing up with Muslim Ad Network (MAN) is which are the highest performing banner sizes? Some ad formats are more noticeable which means they get more clicks and bring in more revenue. So when you create banners for display advertising, consider […]
Ramadan 2020 is finally here! Are you ready? If you are a business owner or a marketer, you may already know that Ramadan not only brings the best out of the Muslims spiritually but also turns them into super-consumers. In fact, Ramadan is the third-biggest festival in the UK after Christmas and Easter. According to […]
At the time of writing this post, Ramadan is just around the corner. Businesses, both Muslim-owned and not, know that this is a time when a large part of the population will be more prone to buying stuff. Yes, it is a time of spirituality and prayer, but it is also a time of festivity […]