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How Can Niche Marketing Transform Muslim Businesses?
By June 21, 2024July 4, 2024

The explosive growth that the Halal industry is experiencing is definitely something worthy of celebration. Continual success in Islamically-aligned products and services means that Muslims, irrespective of their location or ethnic background, will be able to live more authentically and…

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Artificial Intelligence | digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | Halal Marketing | Islamic Advertising | Multicultural Marketing | Muslim Advertising | Muslim Consumer | Muslim Market News

Generative AI for Muslim Marketing and Advertising: Part 2
By June 15, 2024June 15, 2024

In our previous discussion on the potential of Generative AI (Gen AI) in Muslim marketing and advertising, we explored its capabilities in personalizing content and enhancing consumer engagement. As we dive deeper, this second part will address the practical applications,…

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digital advertising | digital marketing | Influencer Marketing | Internet Advertising | Islamic Advertising | Modest Fashion | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Market News | Muslim Marketing | social media | Trends

Why Gen Z Muslims Are Turning to Social Media Over Google for Searches
By June 6, 2024June 6, 2024

In recent years, there has been a noticeable shift in how young Muslims, particularly those in Gen Z, conduct online searches. Instead of relying on traditional search engines like Google, many are turning to social media platforms such as TikTok…

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Artificial Intelligence | digital advertising | digital marketing | Internet Advertising | Muslim Advertising | Muslim Marketing

Google Ads Evolution: A Roadmap for Muslim Audience Engagement
By May 31, 2024June 25, 2024

Google Ads is undergoing significant transformations in 2024, bringing a wave of new features and enhancements driven by AI and automation. These changes present both opportunities and challenges, especially for brands targeting Muslim audiences. Understanding and leveraging these updates can…

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Artificial Intelligence | digital advertising | digital marketing | Halal Marketing | Multicultural Marketing | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Marketing | Trends

Harnessing AI to Attract Muslim Consumers: A Dynamic Approach to Market Engagement
By May 10, 2024May 10, 2024

Read More Harnessing AI to Attract Muslim Consumers: A Dynamic Approach to Market Engagement
Artificial Intelligence | Data Privacy and Compliance | digital advertising | digital marketing | Halal Marketing | Muslim Marketing | social media | The Metaverse | Trends | Web3

Leveraging AI for an Impactful Social Media Strategy to Reach Muslim Consumers
By April 25, 2024May 10, 2024

In today’s digital age, social media has become an indispensable tool for businesses seeking to connect with diverse audiences. For halal brands and mainstream companies aiming to engage with Muslim consumers, understanding this audience’s unique preferences and cultural sensitivities is…

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digital marketing | Diversity & Inclusion | Diversity Marketing

Embracing Diversity in Halal Advertising: A Necessity, Not an Option
By October 27, 2023October 28, 2023

Explore the imperative of embracing diversity in Halal advertising. Learn how to authentically represent the rich diversity of the Muslim community and harness the power of AI for effective outreach. Discover the importance of multicultural marketing for Muslims.

Read More Embracing Diversity in Halal Advertising: A Necessity, Not an Option
digital marketing | Trends

3 Easy Marketing Trends Muslim Brands Should Implement for the Rest of 2023
By September 24, 2023September 24, 2023

With the conclusion of the third quarter of the year, now is the ideal moment to revisit ongoing trends, particularly within marketing. These trends offer valuable insights into consumers’ cutting-edge interests and behaviors, which are crucial for steering a customer-centric…

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Artificial Intelligence | digital advertising | digital marketing | muslim consumer market

What Muslim Brands Must Know About Meta’s AI-driven Advertising
By April 9, 2023April 9, 2023

When Meta decided to shut down the ability for Facebook advertisers to serve ads based on religion and ethnicity, Muslim brands struggled to find an alternative solution. But does Meta’s new AI-driven advertising fix this issue?

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digital marketing | Muslim Consumer

Should Your Muslim Brand Market on Reddit?
By January 16, 2023January 16, 2023

More than a hundred thousand active communities, endless conversations, and authentic human connections can be found on Reddit. Whether you enjoy breaking news, fashion, conspiracy facts, or funny videos, you will find a Reddit community for your Muslim brand to…

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digital advertising | digital marketing | sonic branding | Trends

A Beginner’s Guide to Sonic Branding for Muslim Audiences
By August 23, 2022August 25, 2022

If you are a brand that targets Muslim audiences, you should consider advertising to Muslims through audio ads. As mentioned in a previous article, ad revenue in the audio digital channel is expected to reach $7.9 billion by 2025. However,…

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digital advertising | digital marketing | Islamic Advertising | Ramadan

7 Eid Mubarak Ads: What’s Your Take on Them?
By April 29, 2022October 29, 2022

The two most important days of celebration for Muslims are Eid-ul-Fitr (celebrations marking the end of Ramadan) and Eid-ul-Adha (celebrations when the pilgrimage days are coming to an end). We decided to take a look at how different brands brought…

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digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | Islamic Advertising | Ramadan

How to Create an Inclusive Eid Ad Campaign
By April 23, 2022April 27, 2022

While mainstream advertising has recently started to take diversity and inclusion into account, Islam has been advocating it for one and a half millennia. Yet today most of the advertising targeted toward Muslims is very monotonous in nature and ethnocentric…

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digital marketing | Halal Marketing

How to Choose the Right Muslim Marketing Agency
By April 14, 2022October 29, 2022

It’s never easy for a brand, a business, or an organization to break into a new market. And with the exponential growth of the Muslim market, you would be right if you decided to work with a Muslim marketing agency…

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digital advertising | digital marketing | halal consumer market | Internet Advertising | Muslim Consumer | muslim consumer market | Muslim Market News | Ramadan

At Risk of Missing Out on the $3 Trillion Muslim Market During Peak Season Again?
By March 18, 2022July 28, 2022

“In 2018, the State of the Global Islamic Economy Report 2018/19 reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023.” Yet today many mainstream businesses still have no formal…

Read More At Risk of Missing Out on the $3 Trillion Muslim Market During Peak Season Again?

digital marketing

How Can Niche Marketing Transform Muslim Businesses?

Google Ads Evolution: A Roadmap for Muslim Audience Engagement

Harnessing AI to Attract Muslim Consumers: A Dynamic Approach to Market Engagement

Embracing Diversity in Halal Advertising: A Necessity, Not an Option

3 Easy Marketing Trends Muslim Brands Should Implement for the Rest of 2023

What Muslim Brands Must Know About Meta’s AI-driven Advertising

A Beginner’s Guide to Sonic Branding for Muslim Audiences

7 Eid Mubarak Ads: What’s Your Take on Them?

How to Create an Inclusive Eid Ad Campaign

How to Choose the Right Muslim Marketing Agency

At Risk of Missing Out on the $3 Trillion Muslim Market During Peak Season Again?

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