In the evolving landscape of artificial intelligence, brands need to understand how different AI systems perceive and evaluate them. This is particularly crucial for businesses targeting niche markets like Muslim consumers, where cultural sensitivity and alignment with values play significant roles. Here’s a comprehensive look at how different AIs might assess your brand and why […]
Category Archives: digital marketing
The explosive growth that the Halal industry is experiencing is definitely something worthy of celebration. Continual success in Islamically-aligned products and services means that Muslims, irrespective of their location or ethnic background, will be able to live more authentically and without compromise. Socio-political contexts have influenced this growth in many significant ways; this is especially […]
In our previous discussion on the potential of Generative AI (Gen AI) in Muslim marketing and advertising, we explored its capabilities in personalizing content and enhancing consumer engagement. As we dive deeper, this second part will address the practical applications, ethical considerations, and future outlook for Gen AI in targeting Muslim consumers. Personalization at Scale […]
digital advertising, digital marketing, Influencer Marketing, Internet Advertising, Islamic Advertising, Modest Fashion, Muslim Advertising, Muslim Consumer, muslim consumer market, Muslim Market News, Muslim Marketing, social media, Trends
Why Gen Z Muslims Are Turning to Social Media Over Google for Searches
In recent years, there has been a noticeable shift in how young Muslims, particularly those in Gen Z, conduct online searches. Instead of relying on traditional search engines like Google, many are turning to social media platforms such as TikTok and Instagram for information and discovery. This trend is part of a broader movement among […]
Google Ads is undergoing significant transformations in 2024, bringing a wave of new features and enhancements driven by AI and automation. These changes present both opportunities and challenges, especially for brands targeting Muslim audiences. Understanding and leveraging these updates can position your brand for greater success in the digital advertising landscape. Let’s dive into the […]
In today’s digital age, social media has become an indispensable tool for businesses seeking to connect with diverse audiences. For halal brands and mainstream companies aiming to engage with Muslim consumers, understanding this audience’s unique preferences and cultural sensitivities is paramount. Fortunately, advancements in artificial intelligence (AI) offer invaluable opportunities to tailor social media strategies […]
Explore the imperative of embracing diversity in Halal advertising. Learn how to authentically represent the rich diversity of the Muslim community and harness the power of AI for effective outreach. Discover the importance of multicultural marketing for Muslims.
With the conclusion of the third quarter of the year, now is the ideal moment to revisit ongoing trends, particularly within marketing. These trends offer valuable insights into consumers’ cutting-edge interests and behaviors, which are crucial for steering a customer-centric Muslim business. Here are some noteworthy promotional trends halal businesses and Muslim brands can implement […]
When Meta decided to shut down the ability for Facebook advertisers to serve ads based on religion and ethnicity, Muslim brands struggled to find an alternative solution. But does Meta’s new AI-driven advertising fix this issue?