digital marketing

Brand Engagement | Charity | digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | Eid Marketing | Festive Marketing | Festive Season | Halal Marketing | Mainstream Brands | Multicultural Marketing | Muslim Advertising | Ramadan

Why the Season Between Ramadan and Eid ul-Adha Is the Golden Window for Muslim-Focused Charity Campaigns
By April 17, 2025May 1, 2025

Key Takeaways For many charity brands, Ramadan has become the clear focal point for engaging Muslim audiences — and rightly so. It’s a spiritually charged month where generosity flows, digital activity spikes, and charitable campaigns soar. But here’s the untapped…

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Connected TV | digital advertising | digital marketing | Diversity & Inclusion | Eid Marketing | Halal Marketing | Muslim Consumer | Muslim Marketing | Ramadan

What Will Consumers Prioritize in Terms of Tech, TV, and Traditions During Ramadan 2025?
By March 4, 2025March 4, 2025

Key Takeaways: As Ramadan 2025 approaches, consumer habits are shifting in response to technological advancements, evolving media consumption patterns, and the continued importance of traditional practices. Brands looking to engage meaningfully with Muslim audiences must understand these trends and align…

Read More What Will Consumers Prioritize in Terms of Tech, TV, and Traditions During Ramadan 2025?
digital advertising | digital marketing | Diversity & Inclusion | Eid Marketing | Halal Marketing | Muslim Consumer | Muslim Marketing | Ramadan

Kickstart Your Ramadan Marketing – Part 6
By March 4, 2025March 4, 2025

Creating a Community Around Your Brand for Ramadan 2025 Key Takeaways: Ramadan is a time of spiritual reflection, community bonding, and charitable giving for over 1.9 billion Muslims worldwide. For businesses, this presents a unique opportunity to connect authentically with…

Read More Kickstart Your Ramadan Marketing – Part 6
digital advertising | digital marketing | Diversity & Inclusion | Eid Marketing | Email Marketing | Halal Marketing | Muslim Consumer | Muslim Marketing | Ramadan

Kickstart Your Ramadan Marketing – Part 5
By February 14, 2025February 14, 2025

Maximizing Your Ramadan Marketing Campaign in 2025: The Power of Email and Traditional Mail Key Takeaways: Ramadan is not just a sacred month of fasting, reflection, and prayer for Muslims worldwide—it’s also a time when consumer behavior shifts significantly. With…

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digital advertising | digital marketing | Diversity & Inclusion | Eid Marketing | Halal Marketing | Muslim Consumer | Muslim Marketing | Ramadan | social media

Kickstart Your Ramadan Marketing – Part 4
By January 30, 2025January 30, 2025

Leveraging Social Media to Connect with Ramadan Consumers Key Takeaways: Ramadan is a powerful time for businesses to engage with Muslim consumers, and social media plays a crucial role in this. The digital landscape has made it easier than ever…

Read More Kickstart Your Ramadan Marketing – Part 4
Blogging | digital advertising | digital marketing | Diversity & Inclusion | Halal Marketing | Muslim Consumer | Muslim Marketing | Ramadan

Kickstart Your Ramadan Marketing – Part 3
By January 23, 2025January 23, 2025

Leveraging Your Blog for Ramadan Marketing Success Key Takeaways: Blogging has emerged as a powerful tool for businesses looking to engage their audiences, and Ramadan offers a unique opportunity to connect with Muslim consumers meaningfully. In this article, we’ll explore…

Read More Kickstart Your Ramadan Marketing – Part 3
digital advertising | digital marketing | Diversity & Inclusion | Halal Marketing | Muslim Consumer | Muslim Marketing | Ramadan

Kickstart Your Ramadan Marketing – Part 2
By January 16, 2025January 16, 2025

Maximize Your Ramadan Sales: Proven Strategies to Engage Muslim Consumers Ramadan is one of the most significant shopping seasons of the year, with Muslim consumers actively seeking meaningful products and services tailored to their needs. With UK Ramadan spending surpassing…

Read More Kickstart Your Ramadan Marketing – Part 2
digital advertising | digital marketing | Diversity & Inclusion | Halal Marketing | Muslim Consumer | Muslim Marketing | Ramadan

Kickstart Your Ramadan Marketing – Part 1
By January 9, 2025January 9, 2025

As Ramadan 2025 approaches, brands are gearing up for one of the most impactful consumer seasons of the year. This sacred month of fasting, reflection, and community offers unique opportunities for marketers to connect with a highly engaged audience. With…

Read More Kickstart Your Ramadan Marketing – Part 1
Artificial Intelligence | digital advertising | digital marketing | Diversity & Inclusion | Muslim Consumer | Muslim Marketing | Trends

The Future of Marketing: Winning Strategies for Engaging a Muslim Audience in 2025
By January 2, 2025January 2, 2025

As we step into 2025, marketing is undergoing a transformation driven by technology, shifting consumer behaviors, and emerging global trends. For businesses targeting the dynamic and growing Muslim audience, staying ahead of these trends is not just a strategy—it’s a…

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digital marketing | Diversity & Inclusion | Diversity Marketing | Halal Marketing | Modest Fashion | Multicultural Marketing | Muslim Consumer | Palestine | Supporting Palestine

Ethical Fashion and the Palestine Cause: How Brands Are Leading the Way
By November 21, 2024November 21, 2024

Key Takeaways: Following last week’s blog on beauty brands advocating for Palestine (read here), this week, we’re highlighting fashion brands stepping up to support justice for Palestine. The ongoing humanitarian crisis underscores the need for businesses to use their platforms…

Read More Ethical Fashion and the Palestine Cause: How Brands Are Leading the Way
digital marketing | Diversity & Inclusion | Diversity Marketing | Islamic Advertising | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Marketing | Palestine | Supporting Palestine

Mainstream Beauty Brands Standing for Palestine: A Shift Toward Ethics and Humanity
By November 14, 2024November 14, 2024

Key Takeaways In today’s values-driven market, brands are increasingly called to balance profits with purpose. Lush Cosmetics has become a shining example of a company that actively supports humanitarian efforts in Palestine, emphasizing ethics, sustainability, and solidarity with communities affected…

Read More Mainstream Beauty Brands Standing for Palestine: A Shift Toward Ethics and Humanity
digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | Halal Marketing | Islamic Advertising | Multicultural Marketing | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Marketing | US Election

Reflecting on Missed Opportunities – How Inclusive Outreach Could Have Changed the 2024 Election Outcome
By November 7, 2024November 7, 2024

Key Takeaways: In the aftermath of the 2024 U.S. presidential election, the analysis of voting patterns reveals a stark reality: white voters constituted the majority, while representation from ethnic minority groups, including Arab and Muslim voters, fell below expected levels….

Read More Reflecting on Missed Opportunities – How Inclusive Outreach Could Have Changed the 2024 Election Outcome
digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | Halal Marketing | Islamic Advertising | Multicultural Marketing | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Marketing

Marketing to Muslims in the Digital Age: A Guide for Businesses
By October 31, 2024October 31, 2024

Key Takeaways: As a vibrant and rapidly expanding demographic, Muslims represent a significant market opportunity for businesses looking to engage diverse audiences. With over 1.9 billion Muslims globally and a projected economic footprint of approximately $4.9 trillion by 2025 (as…

Read More Marketing to Muslims in the Digital Age: A Guide for Businesses
Charity | digital marketing | Diversity & Inclusion | Diversity Marketing | Muslim Consumer | Ramadan

Enhancing Charity Marketing Strategies to Engage the Muslim Audience (Part 2)
By October 24, 2024October 24, 2024

Key Takeaways: In our previous blog (part 1), we covered how inclusivity, Ramadan-specific campaigns, and partnerships with Muslim influencers can help charities better engage Muslim audiences. Now, we turn our attention to leveraging digital marketing and creating long-term engagement strategies…

Read More Enhancing Charity Marketing Strategies to Engage the Muslim Audience (Part 2)
Charity | digital marketing | Diversity & Inclusion | Diversity Marketing | Muslim Consumer | Ramadan

Enhancing Charity Marketing Strategies to Engage the Muslim Audience (Part 1)
By October 17, 2024October 31, 2024

Key Takeaways: Engaging the Muslim community is an important and often untapped opportunity for charities worldwide. With over 1.8 billion Muslims globally, many of whom consider charitable giving to be a core part of their faith, the potential for charitable…

Read More Enhancing Charity Marketing Strategies to Engage the Muslim Audience (Part 1)

digital marketing

Why the Season Between Ramadan and Eid ul-Adha Is the Golden Window for Muslim-Focused Charity Campaigns

What Will Consumers Prioritize in Terms of Tech, TV, and Traditions During Ramadan 2025?

Kickstart Your Ramadan Marketing – Part 6

Kickstart Your Ramadan Marketing – Part 5

Kickstart Your Ramadan Marketing – Part 3

Kickstart Your Ramadan Marketing – Part 2

Kickstart Your Ramadan Marketing – Part 1

The Future of Marketing: Winning Strategies for Engaging a Muslim Audience in 2025

Ethical Fashion and the Palestine Cause: How Brands Are Leading the Way

Mainstream Beauty Brands Standing for Palestine: A Shift Toward Ethics and Humanity

Reflecting on Missed Opportunities – How Inclusive Outreach Could Have Changed the 2024 Election Outcome

Marketing to Muslims in the Digital Age: A Guide for Businesses

Enhancing Charity Marketing Strategies to Engage the Muslim Audience (Part 2)

Enhancing Charity Marketing Strategies to Engage the Muslim Audience (Part 1)

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