Marketing to Muslims is not the enigma it used to be. Many business owners and marketers understand the basics and the dos and don’ts on a high level. The problem is execution, it’s not always what it should be. The result is a half-baked cookie that crumbles as soon as it’s out of the oven. […]
Category Archives: digital advertising
As a Muslim business owner or a marketer working for a Muslim business, you must engage your audience where they hang out. It is however never the case that all platforms where your audiences hang out are engagement-friendly. For a long time TikTok was the kind of platform where it was hard to engage audiences […]
Under Armour Launches First Sports Hijab Saman Munir left her job at an aerospace firm after giving birth to her first baby. At this stage, she had no idea that she would become a health & fitness influencer, let alone be a consultant for Under Armour for the launch of their first sports hijab. Saman […]
One of the most important things in a Muslim’s life is not going about business as usual while being ignorant of his or her Creator’s rules and regulations. This is true for all his or her actions, including the business they run, and that would include how he or she advertises and promotes his or […]
According to the State of the Global Islamic Economy Report 2018/19 in 2017, the global halal economy reached $2.1 trillion and is expected to reach $3 trillion in 2023. With the internet becoming more accessible in Muslim homes, Muslim consumers’ shopping is shifting drastically from traditional in-store shopping to online shopping. Moreover, online shopping is […]
As a Muslim business owner, you are wary of where your ads will be placed. As an advertiser, you do not want to have your ads placed on websites that do not comply with Islamic norms. That’s why most of you have chosen to work with Muslim Ad Network. However, ad placement can also go […]
A Marketing Perspective on Joe Biden Making the Muslim Voters Matter for His 2020 Election Campaign Look, one of the things that I think is important is I wish we taught more in our schools about the Islamic faith. That’s Joe Biden, the knight in shining armor who is supposed to save the American nation […]
Dear Reader, You and I have come a long way. We started our journey when we discussed why Muslim business owners should adapt to Digital Transformation. We then moved towards setting a foolproof online marketing strategy for Muslim brands. With full confidence that businesses targeting Muslim consumers are going to thrive in the coming years, […]
1. Size Matters One of the most common questions that our clients ask after signing up with Muslim Ad Network (MAN) is which are the highest performing banner sizes? Some ad formats are more noticeable which means they get more clicks and bring in more revenue. So when you create banners for display advertising, consider […]
The murder of George Floyd at the hands of four police officers started a conversation in our communities more powerful than the riots seen on television. The major media outlets may want you to see the current global movement spearheaded by Black Lives Matter as a headless rioting campaign. However, that is far from the […]