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Why Gen Z Muslims Are Turning to Social Media Over Google for Searches
By June 6, 2024June 6, 2024

In recent years, there has been a noticeable shift in how young Muslims, particularly those in Gen Z, conduct online searches. Instead of relying on traditional search engines like Google, many are turning to social media platforms such as TikTok…

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Artificial Intelligence | digital advertising | digital marketing | Internet Advertising | Muslim Advertising | Muslim Marketing

Google Ads Evolution: A Roadmap for Muslim Audience Engagement
By May 31, 2024June 25, 2024

Google Ads is undergoing significant transformations in 2024, bringing a wave of new features and enhancements driven by AI and automation. These changes present both opportunities and challenges, especially for brands targeting Muslim audiences. Understanding and leveraging these updates can…

Read More Google Ads Evolution: A Roadmap for Muslim Audience Engagement
Artificial Intelligence | digital advertising | digital marketing | Halal Marketing | Multicultural Marketing | Muslim Advertising | Muslim Consumer | muslim consumer market | Muslim Marketing | Trends

Harnessing AI to Attract Muslim Consumers: A Dynamic Approach to Market Engagement
By May 10, 2024May 10, 2024

Read More Harnessing AI to Attract Muslim Consumers: A Dynamic Approach to Market Engagement
Artificial Intelligence | Data Privacy and Compliance | digital advertising | digital marketing | Halal Marketing | Muslim Marketing | social media | The Metaverse | Trends | Web3

Leveraging AI for an Impactful Social Media Strategy to Reach Muslim Consumers
By April 25, 2024May 10, 2024

In today’s digital age, social media has become an indispensable tool for businesses seeking to connect with diverse audiences. For halal brands and mainstream companies aiming to engage with Muslim consumers, understanding this audience’s unique preferences and cultural sensitivities is…

Read More Leveraging AI for an Impactful Social Media Strategy to Reach Muslim Consumers
digital advertising | Web3

A Muslim Brand’s Guide to Privacy Enhancing Technologies
By August 31, 2023August 31, 2023

The Problem With Consumer Data Today Today, more than ever, Muslims and those of other faiths have embraced the digital world to become an integral part of who they are and what their lives look like. For more than two…

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digital advertising | Muslim Advertising

7 Benefits of Serving Ads to Muslims Using Muslim Ad Network vs. Google Ads & Facebook Ads
By June 16, 2023June 23, 2023

In this comparison blog, we will explore three prominent advertising platforms: Google Ads, Facebook Ads, and Muslim Ad Network (MAN). While Google Ads and Facebook Ads are widely used and offer extensive reach and targeting options, MAN stands out as a specialized platform designed to effectively reach the Muslim consumer market.

Read More 7 Benefits of Serving Ads to Muslims Using Muslim Ad Network vs. Google Ads & Facebook Ads
Artificial Intelligence | digital advertising

What Halal Brands Must Know About the AI-Powered Advertising Race
By May 31, 2023May 31, 2023

Online search and advertising are evolving in such a way that many halal brands are unsure where they will shift power. Will Google remain the most dependable search engine once the dust settles?

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Artificial Intelligence | digital advertising | digital marketing | muslim consumer market

What Muslim Brands Must Know About Meta’s AI-driven Advertising
By April 9, 2023April 9, 2023

When Meta decided to shut down the ability for Facebook advertisers to serve ads based on religion and ethnicity, Muslim brands struggled to find an alternative solution. But does Meta’s new AI-driven advertising fix this issue?

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digital advertising | Trends | Web3

How Web3 Will Change Advertising to Your Muslim Audience
By January 19, 2023May 20, 2023

In our previous discussion about Web3, we discussed how to market to Muslims in this environment effectively. In part one of the two-part blog series, we introduced you to Web3 from a halal marketing perspective. In part two, we discussed…

Read More How Web3 Will Change Advertising to Your Muslim Audience
digital advertising | digital marketing | sonic branding | Trends

A Beginner’s Guide to Sonic Branding for Muslim Audiences
By August 23, 2022August 25, 2022

If you are a brand that targets Muslim audiences, you should consider advertising to Muslims through audio ads. As mentioned in a previous article, ad revenue in the audio digital channel is expected to reach $7.9 billion by 2025. However,…

Read More A Beginner’s Guide to Sonic Branding for Muslim Audiences
digital advertising | Trends

How to Create Audio Ads for Your Muslim Audience
By August 19, 2022May 20, 2023

In a previous article, “Targeting Muslim Consumers? Audio Advertising Offers High Conversion and Recall Rate”, we introduced you to audio ads for Muslim targeting. In this article, we dig a little deeper and furnish you with several research facts about…

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digital advertising | digital marketing | Islamic Advertising | Ramadan

7 Eid Mubarak Ads: What’s Your Take on Them?
By April 29, 2022October 29, 2022

The two most important days of celebration for Muslims are Eid-ul-Fitr (celebrations marking the end of Ramadan) and Eid-ul-Adha (celebrations when the pilgrimage days are coming to an end). We decided to take a look at how different brands brought…

Read More 7 Eid Mubarak Ads: What’s Your Take on Them?
digital advertising | digital marketing | Diversity & Inclusion | Diversity Marketing | Islamic Advertising | Ramadan

How to Create an Inclusive Eid Ad Campaign
By April 23, 2022April 27, 2022

While mainstream advertising has recently started to take diversity and inclusion into account, Islam has been advocating it for one and a half millennia. Yet today most of the advertising targeted toward Muslims is very monotonous in nature and ethnocentric…

Read More How to Create an Inclusive Eid Ad Campaign
digital advertising | Diversity Marketing

3 Astonishing Research Insights to Help Sell More to Muslim Customers
By March 29, 2022January 29, 2023

Cheetah Digital recently published the 2022 Digital Consumer Trends Report. We take a look at the three main takeaways from that report and how to use them to sell more to Muslim customers. 1- Email Drives Way More Sales Email…

Read More 3 Astonishing Research Insights to Help Sell More to Muslim Customers
digital advertising | digital marketing | halal consumer market | Internet Advertising | Muslim Consumer | muslim consumer market | Muslim Market News | Ramadan

At Risk of Missing Out on the $3 Trillion Muslim Market During Peak Season Again?
By March 18, 2022July 28, 2022

“In 2018, the State of the Global Islamic Economy Report 2018/19 reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023.” Yet today many mainstream businesses still have no formal…

Read More At Risk of Missing Out on the $3 Trillion Muslim Market During Peak Season Again?

digital advertising

Google Ads Evolution: A Roadmap for Muslim Audience Engagement

Harnessing AI to Attract Muslim Consumers: A Dynamic Approach to Market Engagement

A Muslim Brand’s Guide to Privacy Enhancing Technologies

7 Benefits of Serving Ads to Muslims Using Muslim Ad Network vs. Google Ads & Facebook Ads

What Halal Brands Must Know About the AI-Powered Advertising Race

What Muslim Brands Must Know About Meta’s AI-driven Advertising

How Web3 Will Change Advertising to Your Muslim Audience

A Beginner’s Guide to Sonic Branding for Muslim Audiences

How to Create Audio Ads for Your Muslim Audience

7 Eid Mubarak Ads: What’s Your Take on Them?

How to Create an Inclusive Eid Ad Campaign

3 Astonishing Research Insights to Help Sell More to Muslim Customers

At Risk of Missing Out on the $3 Trillion Muslim Market During Peak Season Again?

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