Key Takeaways: 1. AI Personalization is Transforming the Pilgrim JourneyFrom awareness to loyalty, AI enables businesses to deliver personalized, culturally-relevant experiences to Muslim travelers—boosting engagement, trust, and conversions across every stage of the funnel. 2. Smart Advertising with AI Reaches the Right Audience at the Right TimeAI-powered ad targeting—especially through platforms like Muslim Ad Network—ensures […]
Category Archives: Brand Engagement
Key Takeaways: In 2025, engaging Muslim consumers is no longer a niche objective—it’s a global marketing priority. With a population of over 1.9 billion Muslims worldwide, representing nearly 25% of the global population (Pew Research, 2023), brands that neglect this segment risk missing out on one of the world’s most influential and values-driven demographics. At […]
Brand Engagement, Charity, digital advertising, digital marketing, Diversity & Inclusion, Diversity Marketing, Eid Marketing, Festive Marketing, Festive Season, Halal Marketing, Mainstream Brands, Multicultural Marketing, Muslim Advertising, Ramadan
Why the Season Between Ramadan and Eid ul-Adha Is the Golden Window for Muslim-Focused Charity Campaigns
Key Takeaways For many charity brands, Ramadan has become the clear focal point for engaging Muslim audiences — and rightly so. It’s a spiritually charged month where generosity flows, digital activity spikes, and charitable campaigns soar. But here’s the untapped secret: the real golden window doesn’t end with Ramadan. The period between Ramadan and Eid […]
Key Takeaways In our recent blog, “Beyond Eid: How Brands Can Sustain Engagement With Muslim Consumers Year-Round”, we explored the bigger picture—how brands can build long-term, meaningful relationships with Muslim consumers beyond Ramadan and Eid. Now, let’s zoom in. You’ve just wrapped up a successful campaign. You may have seen a surge in engagement, sales, […]
Key Takeaways With Eid al-Fitr having just concluded, brands that have completed their Ramadan and Eid marketing campaigns should recognize that the work doesn’t stop here. Maintaining the momentum throughout the year is essential to foster lasting relationships with Muslim consumers. By implementing strategies that extend beyond the festive period, brands can ensure continuous engagement […]