In 2016, Tabish Hasan, Chief Executive of Muslim Ad Network, was featured in The Guardian as he compared the failure of established mainstream brands to tap into the Muslim market today to the same sentiment regarding the Hispanic market in the United States in the 1980s. Now those brands can’t afford not to engage with […]
Author Archives: alwi Suleiman
Your Halal Brand Must Stand for Something In one of our previous blog posts: “Brands for Social Justice: It’s Not All About Profit for Muslim Businesses”, we mentioned the pressure on brands to speak up for social justice coming from protestors, customers, and employees. Today, we can confidently say that purpose and standing for something […]
Most of us use Twitter for building communities, brand awareness, and showcasing brand personality. So you may wonder how your halal brand could make money on Twitter. Advanced users, however, do exactly that. They make money on Twitter! And Twitter is not holding back. In the past few months, Twitter has rolled out multiple new […]
Advertising to Muslim consumers is already tough enough due to advertising companies like Google and Facebook not allowing brands to target by religion. However, there is another degree of complexity that most advertisers come up against. This complexity is due to: levels of religiosity ethnicity and culture demographics Muslims are not one big homogeneous group […]
The internet has kept on evolving from the day it came into our lives. We’ve gone from email being the best thing that ever happened. Then we moved on to social media, mobile, virtual reality, augmented reality, and artificial intelligence. All these iterations of the internet, however, may not have been as big as the […]
The Post Covid-19 Guide to Riding the Recovery Wave for Halal Tourism Companies Using Display Advertising Before the Covid-19 pandemic struck, halal tourism was experiencing exponential growth. Close to 160 million Muslim tourists traveled in 2019. According to one of our publishers at Muslim Ad Network, CrescentRating, in 2020 this dropped down to 42 million. […]
Targeting Muslim consumers is starting to heat up as a trend with more and more mainstream brands and companies finding ways to engage Muslims. With diversity and inclusion marketing becoming more prominent, the expectation is that targeting Muslims is going to take off even faster in the coming years. With that in mind, many mainstream […]
Ginetta Sagan once said: Silence in the face of injustice is complicity with the oppressor. Today the pressure on brands to speak up for social justice is coming from protestors on the streets but also by both customers and employees. Neutrality is no longer an option. Brands Taking Action Against Social Injustice In the summer […]
What is Diversity and Inclusion Marketing? First, let’s understand what both words – diversity, and inclusion – mean. Diversity refers to the traits and characteristics that make people unique while inclusion refers to the behaviors and social norms that ensure people feel welcome. Source: builtin.com Diversity and inclusion marketing recognizes that different cultures have different […]
Part 1- Facebook Part 2 – Twitter Part 3 – Instagram Capitalizing on the 5 Components of Instagram’s Algorithm Instagram, according to Statista, has over 1.2 billion active users making it an integral part of marketing online. It has become a hotspot for targeting all sorts of markets including the Muslim consumer market. Instagram’s algorithm […]