Ramadan is a time of reflection, generosity, and deep spiritual connection. For Muslims around the world, it represents the most important period for giving charity – a time when rewards are multiplied and hearts are more open to supporting those…
Ramadan Is More Than a Moment – It’s a Shift in Consumer Behaviour For brands looking to engage Muslim audiences, Ramadan represents one of the most significant annual shifts in consumer behaviour. It’s not simply a retail season – it’s…
Ramadan is not just a moment. It is an environment. A shift in routine, media consumption, purchasing behaviour and spiritual focus reshapes how Muslim consumers engage with brands. For advertisers, this creates one of the most commercially powerful seasonal windows…
Trust Is the Currency of Ramadan and Brands Cannot Afford to Waste It Ramadan is not just a seasonal spike in attention. It is a period defined by reflection, restraint, generosity and heightened values. For brands, this creates a powerful…
One of the most persistent and costly misconceptions in modern marketing is the idea that Muslim consumers form a single, uniform audience. This assumption often leads to broad, generic messaging that fails to resonate and, in many cases, actively alienates…
For many mainstream brands, Muslim consumers are still framed as a niche or secondary audience. In reality, they represent one of the largest, fastest-growing and most commercially influential consumer segments globally. According to Pew Research Center, the global Muslim population…
For global brands, reaching Muslim audiences is no longer optional or niche. Muslims make up one of the fastest growing consumer groups in both markets, with strong purchasing power across retail, finance, travel, technology, and lifestyle sectors. Globally, Muslims account…
In 2026, marketing is no longer just about reach, automation, or efficiency. It is about responsibility. As brands operate in an increasingly polarized and value-driven world, audiences expect more than clever targeting. They expect alignment. They expect respect. And they…
At Muslim Ad Network, we work with global brands every day that want to reach Muslim consumers in a way that feels relevant, respectful, and effective. As we look ahead to Ramadan 2026, many advertisers are facing a familiar challenge….
The opportunity: $2.8 trillion in global spending power. Over 2 billion consumers. 540+ million Muslim youth by 2030. The problem: 80% of Muslim consumers say brands don’t understand their needs during Ramadan. While most companies settle for generic holiday campaigns,…
When you think about “the Muslim audience,” you may picture a monolith, but that is exactly what makes targeting them properly such a missed opportunity. The global Muslim population is large, diverse, growing, and increasingly influential in consumer spending and…
Muslim consumers are one of the most powerful and fastest-growing audiences in the global economy, yet they remain one of the most misunderstood. With over 2 billion Muslims worldwide and spending across halal food, modest fashion, travel, and finance now…
Ramadan is more than just a fasting month, it is a season of reflection, generosity, and heightened engagement. For brands looking to reach Muslim audiences meaningfully, it offers an unparalleled moment. But with opportunity comes responsibility, to market ethically, respectfully,…
At Muslim Ad Network, we’ve worked with many incredible charities that want to engage Muslim donors more effectively. Yet even the best organisations can miss opportunities when their marketing isn’t tailored to Muslim audiences. To help your next Muslim donor…
When Zohran Mamdani stood before a roaring crowd in Queens after his historic victory and told Donald Trump to “turn the volume up,” it wasn’t just a clapback. It was a statement of power. It said: We are not afraid…