According to Statista, the halal product market is expected to grow from 45.3 billion U.S. dollars in 2016 to over 58.3 billion by 2022. The largest sector of the global halal industry is Islamic finance with a 43 percent share of the market, followed by halal food with a 36 percent market share.
The question is, how do Muslim businesses reach out to the right customer at the right time? Here are crucial things to do online to reach out to a narrower audience.
Facebook Ads
Many years ago, you’d just post something on Facebook and all you had to do is refresh the page to see the results. Nowadays, since Facebook focuses more on the engagement on personal profiles, and as Facebook algorithm has changed a lot, you’ll barely see any engagement on a page unless you run Ads.
There are many strategies brands follow to target their ads to the right people according to the suggestions made by a social media marketing team.
Read the updates for Facebook: 7 Benefits of Serving Ads to Muslims Using Muslim Ad Network vs. Google Ads & Facebook Ads
Google Ads
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. It’s the best solution for brands that want to reach their target audience fast.
SEO
Most people search for solutions to their problems on search engines like google. Seo “search engine optimization” is a process of increasing the quality of content and making technical adjustments to a website to rank it higher on google.
Unlike Google ads, SEO is all about organic reach; it’s a long-term plan that can take a few years to appear on the first page or the first position.
Appearing on the first page on google organically, makes the link or the website appear more trustable for those who search.
YouTube Content
It’s known that youtube is the second most used search engine after google. Creating video content on youtube regularly helps in increasing the target audience. It’s also known that by 2021 most of the IP traffic will be through video content. This means that starting as early as possible is a great idea to kick it up a notch.
Content Strategy
The majority of successful and known companies have someone steering their content. Having a content strategy will set the content creation process on the autopilot. It helps to engage the audience with the least effort. It will also help in setting a content that is targeted for the right people throughout the buyer’s journey, and make the content more relevant, educational and entertainment.
Do you have a Muslim-friendly business that you want to take to the next level? tell us about it and contact us now to see how we make them buy.
