At Muslim Ad Network, we’ve worked with many incredible charities that want to engage Muslim donors more effectively. Yet even the best organisations can miss opportunities when their marketing isn’t tailored to Muslim audiences.
To help your next Muslim donor marketing campaign succeed, here are five common mistakes to avoid – and what to do instead.
1. Treating the Muslim Audience as a Single Group
Muslims are not one uniform audience. They represent a vast range of cultures, languages, and giving habits. A single message rarely resonates with everyone.
Why it matters:
A 2024 Blue State report found that British Muslims give an average of £708 per year, compared to £165 for the UK average. Nearly 49% also planned to give more in 2025.
What to do:
Segment your audience by location, age, and giving preference. Tailor your messaging, visuals, and donation appeals (zakat, sadaqah) accordingly. Personalisation leads to stronger donor engagement and retention.
2. Only Focusing on Ramadan
Yes, Ramadan is the biggest giving season of the year – but it shouldn’t be the only time you reach out to Muslim donors.
Muslims in the UK donate around £200 million during Ramadan, part of a total of £1.48–£2.22 billion annually.
Charities that disappear after Ramadan lose trust and visibility. Build year-round connections – engage during Dhul Hijjah, and throughout the year with impact updates, donor stories, and community appeals.
This approach turns your Ramadan fundraising campaign into part of a long-term relationship, not just a one-month sprint.
3. Poor Timing Around Key Islamic Events
Many organisations launch Ramadan campaigns just as the month begins – when donors have already chosen where to give.
Tip: Begin your Ramadan marketing 4–6 weeks in advance, using social media teasers, stories, and warm-up ads. Focus your biggest calls to action during the last ten nights of Ramadan, when giving peaks. Apply this same principle to Eid ul-Adha and Dhul Hijjah campaigns.
4. Using Generic or Inauthentic Messaging
Muslim audiences value sincerity and authenticity. Generic stock photos and vague slogans can quickly undermine your message.
The Blue State report found that transparency and ease of giving are top motivators for Muslim donors.
What to do:
Use real stories rooted in Islamic values – compassion, community, and accountability. Show clearly how donations are used. Work with creatives and writers who understand Muslim culture and tone.
Authentic messaging turns passive interest into meaningful support.
5. Ignoring Digital Strategy and Data
Offline channels like mosque events and community flyers are still valuable, but today’s Muslim donor marketing relies heavily on digital outreach. Many charities struggle with targeting, optimising campaigns, or reaching the right audience effectively.
What to do:
Instead of trying to manage digital ads yourself, partner with Muslim Ad Network. We specialise in running targeted, culturally relevant campaigns for Muslim audiences. Our expertise ensures your message reaches the right people at the right time, maximises engagement, and provides transparent reporting so you can see exactly how your campaigns are performing.
By letting experts handle your charity advertising for Muslim audiences, you save time, reduce errors, and increase donor impact.
Reach Muslim Donors the Right Way
Avoiding these common mistakes can transform your impact and strengthen donor relationships.
At Muslim Ad Network, we help charities connect with Muslim audiences through ethical, data-driven digital advertising – from Ramadan fundraising campaigns to year-round donor engagement.
👉 Contact us today to reach Muslim donors effectively and make your next campaign your most successful yet.