The way Muslims give is evolving fast. As we move into 2026, technology, audience behavior, and global giving habits are reshaping how Zakat, Sadaqah, and other charitable donations are made. For Muslim charities, understanding these shifts is critical to staying relevant and maximizing impact.
At Muslim Ad Network (MAN), we’ve analyzed recent data and campaigns across global Muslim audiences to identify the key digital giving trends shaping the year ahead.
1. Online Zakat and Sadaqah Giving Continues to Grow
Digital giving among Muslim donors is expanding rapidly. Platforms that make it easy, transparent, and trustworthy to give are thriving.
The UNHCR Refugee Zakat Fund reported that in 2023 alone, $21.4 million in Zakat and $16.7 million in Sadaqah were distributed to help refugees in over 21 countries (UNHCR Annual Report 2023).
Similarly, LaunchGood, a leading Muslim crowdfunding platform, has now raised over $688 million from 2.1 million donors across 155 countries (LaunchGood).
This growth reflects a broader shift toward convenience and accountability in giving. Muslim donors increasingly expect clear reporting, verified impact stories, and digital transparency – all delivered through secure, mobile-first platforms.
2. Shifts in Donor Behavior You Can’t Ignore
Mobile Is the First Stop for Donors
Mobile devices now dominate the giving journey. In faith-based giving overall, over 70% of donors use their smartphones to make or manage donations (Lake Institute on Faith & Giving).
Charities that design mobile-optimized donation experiences – fast loading, easy checkout, and trustworthy branding – see higher completion rates and repeat giving.
Ramadan Giving Peaks Still Lead, But Micro-Giving Is Rising
Ramadan remains the top giving season, with digital traffic and conversions surging, especially during the final ten nights. However, micro-giving (small, spontaneous online donations) is increasing year-round.
Donors are responding to short, impactful appeals shared via WhatsApp, TikTok, and Instagram Reels. This “always-on generosity” is something Muslim charities can harness with consistent, bite-sized content and donation prompts.
Gen Z and Millennials Are Setting New Expectations
Younger Muslims want connection, transparency, and participation rather than just a donation link. They expect measurable impact, social engagement, and authentic storytelling.
Research into Muslim millennial giving behavior shows that ease, speed, and trust are their top motivators (ResearchGate: Dynamics of Muslim Millennials in Charity Donation).
In 2026, expect more demand for influencer partnerships, cause-driven video content, and transparent fund tracking tools.
3. Muslim Ad Network: The Platform Driving Impact
For charities targeting Muslim audiences, MAN is a specialized ad platform designed to connect campaigns with engaged Muslim donors.
By using MAN, charities can:
- Reach a highly targeted Muslim audience (over 250 million Muslims) across multiple digital touchpoints
- Optimize ad campaigns for key giving periods such as Ramadan and other peak times
- Track engagement and conversions to measure campaign effectiveness
- Ensure campaigns are culturally relevant and aligned with Islamic giving practices
We allow charities to maximize the impact of their digital marketing while staying focused on serving their mission and connecting with donors in meaningful ways.
4. Trust, Security, and Transparency Matter More Than Ever
Online giving scams and misinformation are on the rise. A 2024 study found 832 active fraudulent donation accounts across major social platforms between March and May alone (arXiv: Donation-Based Fraud Study).
This makes transparency a top priority. Muslim charities can stand out by:
- Displaying verified credentials and certifications.
- Offering live donation tracking or impact dashboards.
- Sharing authentic beneficiary stories with visual proof of impact.
Trust is the foundation of long-term donor relationships.
5. Action Plan for Muslim Charities in 2026
To thrive in 2026’s digital landscape, charities should focus on:
- Mobile-first design: Simplify the giving journey on all devices
- Content-driven engagement: Use short-form updates, stories, and impact reports
- AI and personalization: Test AI tools for donor segmentation and message optimization
- Always-on campaigns: Keep small donation prompts running beyond Ramadan
- Data tracking and analysis: Measure conversions, cost per donation, and repeat donor rates
- Leverage MAN: Use Muslim Ad Network to connect campaigns directly to engaged Muslim audiences efficiently
Looking Ahead
Digital giving is not slowing down. Muslim donors are tech-savvy, globally connected, and more intentional about where they give. Charities that blend data, storytelling, and strategic partnerships – using MAN to reach the right audience – will lead the way in 2026.
Ready to scale your digital giving in 2026?
👉 Contact Us to discover how we can help your charity reach, inspire, and retain Muslim donors worldwide.