7 Key Trends in Digital Marketing for 2024
Approaching 2024, the digital marketing realm is on the verge of rapid transformation, demanding businesses to foresee pivotal trends:
- Personalization Driven by AI: Embrace artificial intelligence (AI) to craft hyper-personalized campaigns, fostering brand allegiance and elevating conversion rates.
- Optimizing for Voice Search: Tailor SEO strategies to accommodate the upsurge in voice search, integrating long-tail keywords and emphasizing local optimization.
- Ascendancy of Interactive Content: Captivate audiences through interactive content such as polls and quizzes, resonating with the escalating desire for active engagement.
- Blockchain for Heightened Security: Harness the potential of blockchain for transparent and secure transactions, instilling confidence and trust among customers.
- Augmented Reality Reshaping E-commerce: Revolutionize the online shopping experience with augmented reality, enabling virtual product trials and forging memorable interactions.
- Sustainability at the Forefront of Marketing: Anticipate a surge in sustainability-centric campaigns spotlighting eco-friendly practices and transparent supply chains.
- Evolution of Video Content: Embrace the evolution of short-form videos, live streaming, and interactive content, reshaping the dynamics of brand connections, especially on platforms like TikTok.
10 Key Trends in PR for Navigating the 2024 Media Landscape
As we approach the threshold of 2024, the media landscape is amid transformative shifts, introducing both challenges and opportunities for your PR. We spotlight essential trends, advancements, and scenarios requiring attention from your halal brand in 2024.
- Preserving Client Reputations: PR professionals assume a pivotal role in upholding trust within the relentless 24/7 news cycle. Their unwavering commitment to safeguarding client reputations becomes a linchpin for maintaining corporate trust amidst the proliferation of misinformation across social media platforms.
- Embracing Human-Centered Design Practices: The anticipation of unintended consequences poses a formidable challenge. To mitigate risks, the reliance on human-centered design best practices emerges as a strategic approach, ensuring thorough testing and validation with customers before disseminating public messaging.
- Strategic Crisis Communication Planning: Essential to effective crisis communication is preparedness and adaptability. Drawing insights from pivotal events like the COVID-19 pandemic, companies must communicate adeptly to safeguard the well-being of employees and communities during emergencies.
- Rise of AI in Influencer Marketing: The ascent of AI in influencer marketing demands careful consideration. Marketers must exercise mindfulness regarding influencers’ utilization of AI-generated content, ensuring a nuanced understanding of regulations governing content ownership for commercial purposes.
- Spotlight on Spotify’s AI Voice Translation: The convergence of AI and audio, particularly exemplified by Spotify’s AI voice translation service, emerges as a noteworthy trend. This innovation empowers speakers to reach a broader, multilingual audience, significantly impacting the speaking industry.
- Emergence of AI Reputation Management: The nascent field of AI reputation management is reshaping interactions between businesses, consumers, and technology. Leveraging AI for data retrieval and summarization becomes imperative, wielding influence over the narrative surrounding a company.
- Diversifying Outreach Channels: We urge you to prioritize the diversification of outreach channels beyond conventional media platforms. Leveraging social-media-based podcasts, TikTok LIVE interviews, and unconventional platforms proves to be an effective strategy for reaching diverse and engaged audiences.
- Emphasis on Human-Centric Content: Human-centric content, characterized by authenticity and genuine connection, takes center stage. Initiatives like employee advocacy programs and employer branding content that amplifies personal stories gain prominence as individuals place trust in people over brands and AI.
- Strategic Collaboration with AI: The year 2024 underscores the significance of collaborative efforts with AI. You should consider actively exploring AI applications which are poised to shape PR’s future. Engagement in understanding AI’s capabilities and purpose definition becomes a crucial determinant, with those lagging risking being left in the shadows.
- Integration of AI Strategy Communication: AI remains a controversial topic. As a PR professional you must be mindful of integrating and communicating AI strategy, considering concerns about human job replacement and the accuracy of generated information.
10 Interactive Tips for Halal Ads in 2024
We look at pivotal trends that may mold the halal advertising landscape in 2024. We expect a surge in the adoption of AI marketing, decentralized advertising models, and a heightened focus on ethical and sustainable advertising practices.
- Intensify Client Engagement: Extend efforts beyond conventional responsibilities, concentrating on clients’ paramount business objectives and cultivating robust partnerships.
- Amplify Automation: Widen the scope of automation across various departments, empowering teams to concentrate on strategic and creative endeavors.
- Integration of AI and ML: Innovate and implement tailored AI/ML (machine learning)-powered solutions aligned with the distinctive requirements of each digital facet. AI analytics and generative AI will be vital.
- Contribution to the Advertising Ecosystem: Collaborate with industry entities to formulate guidelines that empower both brands and the advertising agency community.
- Advanced Incorporation of AI and ML: AI assumes a pivotal role in crafting personalized content, refining ad placement strategies, and predicting consumer behavior with heightened precision.
- Rise of Immersive Technologies: AR (augmented reality), VR, and mixed reality are poised for a defining year, promising more immersive and engaging experiences in advertising.
- Emphasis on Ethical and Sustainable Advertising: A discernible uptick in ethical practices and sustainability efforts responds to heightened consumer expectations regarding corporate responsibility.
- Expanded Utilization of 5G Technology: The widespread implementation of 5G networks promises swifter and more efficient ad deliveries, especially for high-quality video content and interactive experiences.
- Mainstreaming of Neuromarketing: Utilizing neuroscience to comprehend consumer decision-making processes gains mainstream prominence, contributing to formulating more effective advertising strategies.
- Rise of Decentralized Advertising Models: The advent of blockchain technology could usher in decentralized advertising ecosystems, providing enhanced transparency and control to both advertisers and consumers.
10 Anticipated Developments in Advertising for 2024: Regulatory Changes and Industry Trends
As we approach the close of 2023, insights into the potential landscape of the halal advertising industry in 2024 emerge, encompassing regulatory expectations and industry trends.
- Enhanced Protection Against Scams and Fraudulent Advertising: The Online Safety Act (OSA), effective since October 2023, introduces regulations targeting illegal user-generated content and harmful content for children. Larger user-to-user and search services face rules combating fraudulent advertising, expecting systems to prevent and swiftly remove such ads. Anticipated outcomes include reduced unlicensed financial promotions and a decline in fake businesses’ online presence.
- Scrutiny of Online Choice Architecture: The UK’s Digital Markets, Competition, and Consumers (DMCC) Bill, expected in 2024, aims to reform laws on unfair commercial practices and combat harmful online choice architecture practices. The focus is on addressing issues like pressure selling, hidden charges, subscription traps, and fake reviews. Increased media literacy and regulatory initiatives may lead to companies re-evaluating their marketing techniques.
- Greater Protection for Children: The OSA aims to establish obligations for social media firms and search engines to prevent under-18s from viewing illegal ads. Expect potential new rules and enforcement concerning age-restricted products, aligning with government policies on youth tobacco and vaping restrictions.
- Increased Use of AI in Advertising: AI’s expansive opportunities in advertising include generative AI for ad design and improved ad targeting for personalized placements. Regulatory scrutiny on personal data usage for digital advertising, exemplified by the CMA’s investigation into Meta, highlights the importance of compliance.
- Potential for More Enforcement Action: Proactive monitoring schemes are expected to lead to increased scale enforcement, with greater transparency from regulators. The OSA, DMCC Bill, and legislation under the Online Advertising Programme (OAP) will enhance enforcement powers, including fines and business disruption measures.
- Possibility of a New Regulatory Regime: The evolving advertising industry prompts consideration of a new regulatory regime. Options include full self-regulation by the Advertising Standards Authority (ASA), a hybrid approach with a statutory regulator as a backstop, or a full statutory approach. The regulatory framework may adapt to the shifting dynamics of omnichannel marketing and emerging advertising formats.
- Continued Focus on Persistent Issues: Issues from 2023, such as green claims in advertising, influencer marketing, cryptoasset advertising, and concerns around high-fat, salt, and sugar foods, are expected to persist. The ASA continues to update guidance on misleading environmental claims, with net zero claims being a focal point for 2024. Finfluencers’ providing financial advice on social media may see increased regulatory engagement.
