While Muslim women defy a ban to swim in burkinis at French pools, Nike launches a new swimwear line designed for women who wear hijab.
Modesty is a part of the Muslim community and culture. Standards of modesty for Muslims or non-Muslims widely vary from one country to another. Generally, there are many women who have adopted it whether they are Muslims or not. That in turn, has affected the target market for many well-known brands, including Nike.
“Halal” is an Arabic word that means “permitted” and it is generally used to describe foods that Muslims are allowed to eat according to Islamic guidelines mentioned in the Qur’an. In Islam, most food and drinks are considered halal unless they are clearly stated as forbidden in the Qur’an and hadith. Muslim consumers prefer that […]
Traditional marketing and advertising methods that used to be effective in the past could serve the needs of any business and increase the demand for the product or service they offer. But times have changed, and while the need for marketing is still necessary, the channels which are most effective for marketing process have changed. […]
Nowadays, the concept of individuality is much more important and social media has become a key platform for people to express their individuality. Generations are changing and the old hijab clothing style is outdated and boring for large number of Millennial and Y generation Muslims. When we do a quick search on modest fashion through […]
It is a fact that Islam is the world’s fastest growing religion. Therefore, the number of Muslim consumers who have high purchasing power is growing rapidly in every market. State of the Global Islamic Economy Report has indicated that Muslim consumers spent $1.9 trillion in 2015 globally and this figure is expected to be more […]
The multisectoral trade exhibition of the 9th Muslim World Biz opens its door to welcome participants from over 40 countries. The organisers expect nearly 30,000 trade and public visitors in addition to parallel business matching session taking place over the next 3 days. KUALA LUMPUR, 04 SEPTEMBER 2019 – For the ninth time, the Muslim World […]