In 2016, Tabish Hasan, Chief Executive of Muslim Ad Network, was featured in The Guardian as he compared the failure of established mainstream brands to tap into the Muslim market today to the same sentiment regarding the Hispanic market in the United States in the 1980s. Now those brands can’t afford not to engage with […]
Tag Archives: Muslim Consumer
Your Halal Brand Must Stand for Something In one of our previous blog posts: “Brands for Social Justice: It’s Not All About Profit for Muslim Businesses”, we mentioned the pressure on brands to speak up for social justice coming from protestors, customers, and employees. Today, we can confidently say that purpose and standing for something […]
Most of us use Twitter for building communities, brand awareness, and showcasing brand personality. So you may wonder how your halal brand could make money on Twitter. Advanced users, however, do exactly that. They make money on Twitter! And Twitter is not holding back. In the past few months, Twitter has rolled out multiple new […]
Advertising to Muslim consumers is already tough enough due to advertising companies like Google and Facebook not allowing brands to target by religion. However, there is another degree of complexity that most advertisers come up against. This complexity is due to: levels of religiosity ethnicity and culture demographics Muslims are not one big homogeneous group […]
The Post Covid-19 Guide to Riding the Recovery Wave for Halal Tourism Companies Using Display Advertising Before the Covid-19 pandemic struck, halal tourism was experiencing exponential growth. Close to 160 million Muslim tourists traveled in 2019. According to one of our publishers at Muslim Ad Network, CrescentRating, in 2020 this dropped down to 42 million. […]
Targeting Muslim consumers is starting to heat up as a trend with more and more mainstream brands and companies finding ways to engage Muslims. With diversity and inclusion marketing becoming more prominent, the expectation is that targeting Muslims is going to take off even faster in the coming years. With that in mind, many mainstream […]
What is Halal Marketing? Halal Marketing or Islamic Marketing is a concept based on the paradigm that Islam affects Muslim consumer choice. Therefore all marketing activities follow Islamic laws, principles, and guidelines. This includes strategic marketing decisions, designing, communicating, delivering products and services to customers, and everything in between. Islamic Marketing fulfills needs through Halal […]
We have talked about why mainstream businesses should consider the Muslim consumer market extensively here at Muslim Ad Network. We have also written articles and guides in general about how to do so. Today we want to take a closer look at identifying niches within the Muslim consumer market. This is because as a company, […]
Muslim Pro User Data Scandal – A Betrayal On the 23rd of November, 2020, The Los Angeles Times reported “Muslims reel over a prayer app that sold user data: ‘A betrayal from within our own community’ By now, if you are a user of the Muslim Pro app, you already know of the scandal. If […]
Not all Muslim consumers behave the same when shopping online. We have mentioned in a previous article that a consumer buys a specific product resulting from his or her need for that particular product, which is the result of one’s perception. This perception is the end product of social norms, culture, lifestyle, and in our […]