“In 2018, the State of the Global Islamic Economy Report 2018/19 reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023.” Yet today many mainstream businesses still have no formal plan of entering the Muslim market. In 2016, Tabish Hasan, Chief Executive of Muslim Ad […]
Tag Archives: Muslim Consumer
Voice is the New Extension If you are old enough, you may remember your first experience using the mouse for your computer. With the mouse in your hand, you no longer need to keep pressing the “enter/return” button over and over again. And although the first mouse felt like you were holding a brick in […]
In February 2022 Muslim Ad Network concluded a survey dedicated to advertising to Muslim consumers during Ramadan. The first of this two-part survey asked businesses about their strategies and tactics when it comes to advertising to Muslims during Ramadan. For the second part, we surveyed over 200 Muslim consumers. The aim was to understand Muslim […]
What is Connected TV? One of the most spoken-about subjects in the world of marketing in 2021 was Connected TV (CTV). Experts believe that CTV is drastically changing the way brands view their approach to advertising, currently, and in the future. This is the reason why Muslim brands, businesses, and organizations that advertise to Muslims […]
In April 2021 we released an article titled “How Mainstream Brands Can Identify and Serve Muslim Niche Markets”. In it, we advise mainstream brands not to approach the Muslim consumer market as one big market where they can do mass marketing. The article goes on to highlight the approach brands need to take to identify […]
New Attitudes, New Personas At Muslim Ad Network we have been informing our readers and advising them about the situation with the COVID-19 pandemic and how to cope with it as a business. Experts have spoken about how the pandemic has changed consumer behavior drastically and permanently. Now a study by Microsoft Advertising reveals new […]
Our team at Muslim Ad Network continually endeavors to bring you insights into the latest marketing and advertising trends that you can use to target Muslim consumers. Last time around we looked at whether Muslim brands should be active on the metaverse. Today, we look at whether Muslim brands should advertise on retail media networks. […]
An understanding of the behavior of Muslim consumers on social media platforms is vital to successfully market your brand or business. However, success is also dependent on a marketeer’s understanding of the tools that make social media marketing more efficient and effective. In the article “How to Leverage Muslim Consumer Behavior Online with Social Media […]
In 2016, Tabish Hasan, Chief Executive of Muslim Ad Network, was featured in The Guardian as he compared the failure of established mainstream brands to tap into the Muslim market today to the same sentiment regarding the Hispanic market in the United States in the 1980s. Now those brands can’t afford not to engage with […]
Your Halal Brand Must Stand for Something In one of our previous blog posts: “Brands for Social Justice: It’s Not All About Profit for Muslim Businesses”, we mentioned the pressure on brands to speak up for social justice coming from protestors, customers, and employees. Today, we can confidently say that purpose and standing for something […]