Why Become a Resource for Your Travel Customers
In the halal travel business, just like in any other business, you have to spend money to make money. But you add more value to the business by investing your time and effort, which in the long run will give shape to your business. After all, time is money, so it’s still of great value whether you’re putting in cash or effort.
You can build your audience, establish trust with your customers, understand your market, become more relevant, and draw people to your business by providing information as free resources.
When your halal tourism company is a valuable resource, you become more than a travel agency, bed & breakfast, hotel, restaurant, etc. Your customers perceive you with respect. They can approach you for advice and rely on you.
Halal tourists will include you early on in their buyer journey and travel plans subsequently making your business a key part of their life.
Become a Superstar to Your Halal Travel Customers with P.R.I.M.E
Taking from Inc.’s article Becoming an Exceptional Resource for Your Clients, we take a look at how to apply their P.R.I.M.E model to your business to become an exceptional resource for halal travelers.
P.R.I.M.E. is an acronym that Inc. uses to describe achieving a level of relationship where customers perceive a business as a key resource and a contributor to the fulfillment of their needs.
Let’s see how it fits into the halal travel narrative:
P (Primary): Become the first point of reference for your travel customers when they have a problem or questions in your area of expertise arise. Halal travelers should see you as a vital element of a successful trip or holiday.
R (Resource): Become an extension of your customer’s travel mentality. Enhance their capabilities to make the right choices when traveling. Think of the best travel insurance, where to stay, what to avoid, niche destinations they wouldn’t have thought of themselves, etc. You can do this by joining forces with other relevant organizations.
I (Involved): Create a relationship based on transparency, kindness, and trust. Always show that you have your customers’ best interests at heart. You should take every opportunity to strengthen the relationship and keep it at a level of satisfaction where neither you nor your customer will be trying to get out.
M (Managing): Take charge of your halal travel customers and help them understand their situation, their risks, and their opportunities. A great example of this would be using a traffic light system to warn travelers of potential travel disruptions, impending political violence, airport strikes, or other issues that would harm their travel plans.
E (Expectations): When you consistently manage your customers’ expectations based on the problem that has been diagnosed, you will be regarded as a P.R.I.M.E. resource. Expanding the customer’s grasp of the problem, its implications, costs, as well as the financial impact, is crucial. Co-create the solution’s expectations, and what their trip/holiday will be like once the problem is solved.
