Today I want to take you through the realities of owning a business that targets Muslim audiences. In order to validate what I am communicating, I will be quoting three business owners who I had the pleasure of interviewing around…
Today’s article is designed to help you market to Muslim consumers in a way that doesn’t have to deal with the clutter of competitors as much as you would have to. No, it does not involve flying satellites over your…
First the COVID-19 pandemic and then the war in Ukraine that has caused inflation records to be broken globally. What’s next? Should brands stop advertising every time there is a crisis? Concrete evidence based on previous crises shows that you…
This Ramadan, in the midst of the pandemic, is unlike any other Ramadan. No, not in a doom and gloom way. It’s quite the opposite of that. It is a Ramadan of opportunity for us to accept the test from…
Ramadan 2020 is finally here! Are you ready? If you are a business owner or a marketer, you may already know that Ramadan not only brings the best out of the Muslims spiritually but also turns them into super-consumers. In…
Here at Muslim Ad Network, we care about you and your business. We are still offering free online advertising to help your business cope with the COVID-19 pandemic. I figured we are now in a situation where you, my dear…
As the COVID-19 coronavirus continues to wreak havoc worldwide, we at Muslim Ad Network want to give you clarity on what this could mean to your online business and what you could do about it. It’s true that many retailers…
Isn’t it frustrating to see all that traffic coming to your website yet only a fraction end up buying? Well, it shouldn’t be. Think about it; do you always buy the first time you visit a website? Like never, right?…
While Muslim women defy a ban to swim in burkinis at French pools, Nike launches a new swimwear line designed for women who wear hijab.
Modesty is a part of the Muslim community and culture. Standards of modesty for Muslims or non-Muslims widely vary from one country to another. Generally, there are many women who have adopted it whether they are Muslims or not. That in turn, has affected the target market for many well-known brands, including Nike.
The rapid change and development of digital technologies in the last decade forces companies to follow and adapt to innovations in this area. For the most part, businesses are aware that they have to use digital channels in order to…
Digital advertising is the promotion of your brand or product through online channels. Social media sites, search engines, and news websites are the areas where digital advertising is most common. Digital advertising is first and foremost an important activity in…
“Halal” is an Arabic word that means “permitted” and it is generally used to describe foods that Muslims are allowed to eat according to Islamic guidelines mentioned in the Qur’an. In Islam, most food and drinks are considered halal unless…
One of the issues that has been on the agenda for those who have been interested in green marketing during the last few years is sustainability in fashion. What is sustainability and what are the steps taken by brands in…
It is a fact that Islam is the world’s fastest growing religion. Therefore, the number of Muslim consumers who have high purchasing power is growing rapidly in every market. State of the Global Islamic Economy Report has indicated that Muslim…