There is no denying the fact that advertising has never been the same since the COVID-19 crisis started. The tourism and leisure industries have been the hardest hit and have cut their online advertising budgets. Yet other sectors have thrived…
Defining Consumer Psychology Consumer psychology draws on many disciplines: social psychology, marketing, behavioral economics, and more. It focuses on understanding consumers and their purchasing behavior. Some of the psychological factors that influence consumer behavior are: demographics personality Lifestyles rates of…
Here at Muslim Ad Network, we have talked extensively about marketing to Muslim consumers. In this article, we wanted to highlight three different stories that could motivate you when you find that your efforts to market to Muslims do not…
Do you have an online marketing mix for your Muslim Audience? If you do, congratulations, you have the fundamentals of a successful halal business in place. If you don’t, it’s OK. Stick around and let me help you create one….
In a recent blog post, How to Leverage Muslim Consumer Behavior Online with Social Media Marketing we discussed how to successfully market your brand or organization to Muslims on social media. Today we take a look at the metrics you…
Successfully marketing your brand or business to Muslims on social media requires an understanding of the behavior of Muslim social media users. In this article, we will help you understand how to leverage social media marketing for Muslims based on…
One of the most important things in a Muslim’s life is not going about business as usual while being ignorant of his or her Creator’s rules and regulations. This is true for all his or her actions, including the business…
As a Muslim business owner, you are wary of where your ads will be placed. As an advertiser, you do not want to have your ads placed on websites that do not comply with Islamic norms. That’s why most of…
1. Size Matters One of the most common questions that our clients ask after signing up with Muslim Ad Network (MAN) is which are the highest performing banner sizes? Some ad formats are more noticeable which means they get more…
Ramadan 2020 is finally here! Are you ready? If you are a business owner or a marketer, you may already know that Ramadan not only brings the best out of the Muslims spiritually but also turns them into super-consumers. In…
At the time of writing this post, Ramadan is just around the corner. Businesses, both Muslim-owned and not, know that this is a time when a large part of the population will be more prone to buying stuff. Yes, it…
Isn’t it frustrating to see all that traffic coming to your website yet only a fraction end up buying? Well, it shouldn’t be. Think about it; do you always buy the first time you visit a website? Like never, right?…
Content is the ultimate way to get your brand in front of your audience organically. The only problem is that your audience is blind to mediocre content and you could be spending hours creating videos, infographics, and blog posts that…
ccording to Statista, the halal product market is expected to grow from 45.3 billion U.S. dollars in 2016 to over 58.3 billion by 2022. The largest sector of the global halal industry is Islamic finance with a 43 percent share of the market, followed by halal food with a 36 percent market share. The question is, how do Muslim businesses reach out to the right customer at the right time?
The rapid change and development of digital technologies in the last decade forces companies to follow and adapt to innovations in this area. For the most part, businesses are aware that they have to use digital channels in order to…