Third-party cookies are disappearing due to recent changes from Google, Apple, Firefox and others. But why is this happening? And what does this mean for marketers, publishers, and advertisers? Let’s take a look. What’s a Third-Party Cookie? Simply put, a third-party cookie is created by third-party domains that are not the website that your target […]
Category Archives: digital marketing
Part 1- Facebook Part 2 – Twitter Part 3 – Instagram “How do I advertise to Muslim consumers on social media like Twitter?” is something marketing managers have been asking. Today we continue with our series that looks at how to leverage the news feed algorithms on Facebook, Twitter, and Instagram. Understanding how they work […]
Whether you are an Islamic organization or a mainstream brand targeting Muslims you need to make analyzing and optimizing your display advertising a key part of your digital marketing strategy. Today’s technology gives you the ability to measure and use data to enhance the performance of display campaigns like never before. But you need to […]
Here at Muslim Ad Network we have discussed extensively how to promote your business- Islamic or mainstream- to Muslims. Today we want to take a step back and offer quick but efficient guidance to those of you who are looking to start a business targeting Muslim consumers. This will take shape in a rapid-fire quick […]
There is no denying the fact that advertising has never been the same since the COVID-19 crisis started. The tourism and leisure industries have been the hardest hit and have cut their online advertising budgets. Yet other sectors have thrived during the crisis, especially those in eCommerce with the future looking bright. Here’s a look […]
Defining Consumer Psychology Consumer psychology draws on many disciplines: social psychology, marketing, behavioral economics, and more. It focuses on understanding consumers and their purchasing behavior. Some of the psychological factors that influence consumer behavior are: demographics personality Lifestyles rates of use usage occasion Loyalty brand advocacy Importance of Consumer Psychology in Targeting Muslim Consumers Capitalizing […]
Here at Muslim Ad Network, we have talked extensively about marketing to Muslim consumers. In this article, we wanted to highlight three different stories that could motivate you when you find that your efforts to market to Muslims do not work. The first and the third have been adjusted to better suit our audience: you. […]
Do you have an online marketing mix for your Muslim Audience? If you do, congratulations, you have the fundamentals of a successful halal business in place. If you don’t, it’s OK. Stick around and let me help you create one. Your online marketing mix for your Muslim business will help you shape every element of […]
In a recent blog post, How to Leverage Muslim Consumer Behavior Online with Social Media Marketing we discussed how to successfully market your brand or organization to Muslims on social media. Today we take a look at the metrics you can use to see if your social media strategy for Muslim users is working. The […]
Successfully marketing your brand or business to Muslims on social media requires an understanding of the behavior of Muslim social media users. In this article, we will help you understand how to leverage social media marketing for Muslims based on ‘Muslim user behavior’. Muslims Use Social Media to Interact with Friends and Family Just like […]