While mainstream advertising has recently started to take diversity and inclusion into account, Islam has been advocating it for one and a half millennia. Yet today most of the advertising targeted toward Muslims is very monotonous in nature and ethnocentric (to apply one’s own culture or ethnicity as a frame of reference) at best. This […]
Category Archives: digital marketing
It’s never easy for a brand, a business, or an organization to break into a new market. And with the exponential growth of the Muslim market, you would be right if you decided to work with a Muslim marketing agency to do so. Well-established mainstream brands, businesses, and organizations understand the potential of targeting the […]
“In 2018, the State of the Global Islamic Economy Report 2018/19 reported that in 2017, the global Islamic economy reached $2.1 trillion and is expected to reach $3 trillion in 2023.” Yet today many mainstream businesses still have no formal plan of entering the Muslim market. In 2016, Tabish Hasan, Chief Executive of Muslim Ad […]
Voice is the New Extension If you are old enough, you may remember your first experience using the mouse for your computer. With the mouse in your hand, you no longer need to keep pressing the “enter/return” button over and over again. And although the first mouse felt like you were holding a brick in […]
In February 2022 Muslim Ad Network concluded a survey dedicated to advertising to Muslim consumers during Ramadan. The first of this two-part survey asked businesses about their strategies and tactics when it comes to advertising to Muslims during Ramadan. For the second part, we surveyed over 200 Muslim consumers. The aim was to understand Muslim […]
What is Connected TV? One of the most spoken-about subjects in the world of marketing in 2021 was Connected TV (CTV). Experts believe that CTV is drastically changing the way brands view their approach to advertising, currently, and in the future. This is the reason why Muslim brands, businesses, and organizations that advertise to Muslims […]
Audio advertising is a new rising star of online advertising that every brand that’s targeting Muslim consumers must consider very strongly. Since 2020 there has been a 42% rise in global podcast listening. This has largely contributed to the rise in audio advertising. According to the U.S. Podcast Advertising Revenue Study for 2020, U.S. podcast […]
Muslim Ad Network’s very existence came about because Tabish Hasan – CEO at MAN – owned a couple of popular Muslim websites, and wanted to monetize traffic through advertisements. He was not satisfied with the existing options such as Google AdSense as they did not take Islamic advertising principles into consideration. For instance, the existing […]
In this final post of our 2022 marketing and advertising trends series, we round up 3 of the biggest upcoming trends for 2022. We chose these three because they are not easily palatable like social media or paid ads. Many marketers are still trying to wrap their heads around these terms. Understanding what they are […]
In our last blog post, we talked about shorter videos being The #1 Video Advertising Trend for Epic Muslim Consumer Engagement in 2022. As we continue on our series for the top trends for Muslim consumer engagement in 2022, we would like to stay on the topic of ‘video’. In this blog post, we talk […]