Key Takeaways: In 2025, Muslim consumers aren’t just a niche—they represent a dynamic, values-driven, and increasingly influential economic force. In the UK alone, Muslims make up nearly 7% of the population, with projections estimating the number will grow from 4 million to 13 million by 2050 (Food Manufacture UK, 2025). For local businesses, this isn’t […]
Category Archives: Charity
Brand Engagement, Charity, digital advertising, digital marketing, Diversity & Inclusion, Diversity Marketing, Eid Marketing, Festive Marketing, Festive Season, Halal Marketing, Mainstream Brands, Multicultural Marketing, Muslim Advertising, Ramadan
Why the Season Between Ramadan and Eid ul-Adha Is the Golden Window for Muslim-Focused Charity Campaigns
Key Takeaways For many charity brands, Ramadan has become the clear focal point for engaging Muslim audiences — and rightly so. It’s a spiritually charged month where generosity flows, digital activity spikes, and charitable campaigns soar. But here’s the untapped secret: the real golden window doesn’t end with Ramadan.​ The period between Ramadan and Eid […]
Key Takeaways: Why Ramadan is a Unique Opportunity for Charities Ramadan holds immense significance for Muslims worldwide. It is a time of spiritual reflection, fasting, prayer, and an emphasis on charity. Obligatory charity (zakat) and voluntary giving (sadaqah) are integral to this holy month. For charities, this is the most generous season, with donations often […]
Key Takeaways Why Focus on Charity Marketing During Ramadan? Ramadan is a sacred time for Muslims, marked by fasting, reflection, and a heightened sense of charity. This holy month presents an unparalleled opportunity for charities to connect with Muslim audiences, who are especially motivated to give during this spiritually significant period. Muslims contribute billions globally […]
Key Takeaways: In our previous blog (part 1), we covered how inclusivity, Ramadan-specific campaigns, and partnerships with Muslim influencers can help charities better engage Muslim audiences. Now, we turn our attention to leveraging digital marketing and creating long-term engagement strategies to sustain your charity’s relationship with Muslim donors. 1. Incorporate Digital Marketing Tactics Digital marketing […]
Key Takeaways: Engaging the Muslim community is an important and often untapped opportunity for charities worldwide. With over 1.8 billion Muslims globally, many of whom consider charitable giving to be a core part of their faith, the potential for charitable organizations to make a meaningful connection with this audience is enormous. However, many charities fail […]